Eastman’s current hiring policy requires new hires be fully vaccinated before reporting to work in this role unless granted an exception and for certain legal requirements.
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2021 revenues of approximately $10.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
Role Summary
Eastman is seeking a Global Corporate Brand Director to strengthen and lead its global branding efforts, including implementing a corporate Brand Refresh, amplifying the brand globally, establishing brand governance and brand management processes, measuring brand value, and building a brand culture and driving greater cohesion of the Eastman brand across all businesses.
In this newly established role, the Global Corporate Brand Director will report to a senior member of the executive team and work closely with senior leadership and business/marketing leaders. The Brand Director will lead the company’s Brand Expertise Center including managing several direct reports.
Primary Responsibilities
- BRAND STRATEGY: Drive the brand refresh implementation and other key elements of brand strategy. Serve as work process owner for brand-related processes and owner of Brand Central, the digital brand asset management hub. Set brand integration strategies for acquisitions.
- BRAND STANDARDS and BRAND ARCHITECTURE: Manage and own the company’s brand standards, as well as the process for requesting exceptions. Develop standards for ingredient branding, eco-branding and co-branding programs with downstream customers.
- BRAND DEVELOPMENT AND NAMING: Working with business marketing leaders, lead/facilitate the process for naming new products, technologies and solutions. Collaborate with marketing leaders to create product brand identities, including tradenames, visual identities.
- BRAND GOVERNANCE: Support and help facilitate the Brand Council led by the Chief Commercial Officer. Lead the Brand Expertise Center and the creation of a brand help desk. Organize and lead the Branding Champions Network, leveraging feedback and success sharing across the network.
- BRAND TRACKING: Develop and manage measurement systems to assess brand value, including external brand tracking studies. Analyze and report brand measurement to senior leadership regularly.
- BRAND TRAINING: Develop and deliver training on the brand, including brand standards, new brand development, and more. Serve as a focal point for brand expertise within the company and facilitate education of business employees on branding principles.
- AGENCY MANAGEMENT: Oversee and manage external brand agency.
- EMPLOYER BRANDING: Design and lead implementation of a brand ambassador program for employees. Partner with HR to develop employer branding for use in talent acquisition and retention.
- PEOPLE LEADERSHIP: Direct/supervise internal staff and agency staff who implement branding activities.
Competencies And Skills
- Brand Management: deep understanding of branding and marketing, preferably at a well-known global brand company with complex value chains and in a global context
- Consulting: ability to serve as an internal branding consultant to senior leaders, find brand insights, develop solutions and strategies, and gain leadership support
- Training, Facilitation, and Public Speaking: confident presentation skills and the ability to deliver training workshops to business and marketing leaders
- Outstanding Interpersonal Skills: ability to counsel senior executives with confidence, to create win-win outcomes in conflict scenarios; highly creative and adept at providing direction to creative talent
- Supplier Management: ability to work with large advertising/branding/digital agencies and manage creative campaigns with budget responsibilities exceeding $10 MM
- Digital Marketing: subject matter expertise, including knowledge of SEO/SEM, social media brand management, digital campaign management and digital brand measurement tools
Education & Experience Requirements
- Bachelor’s degree in Marketing, Business Management, Communications or equivalent.
- Master’s degree in any of the above disciplines preferred.
- 10+ years of experience in branding/marketing in a large brand company.
- Experience working globally/with multiple geographic regions and cultures.
- Proven people leader with supervision experience.
Location and Working Conditions
This is a full-time position located in the US, working primarily with key stakeholders at Eastman’s company headquarters in Kingsport, TN. Consideration for remote work is a possibility. The role will require travel periodically to Eastman sites, supplier facilities, and other locations, both in the US and internationally. Must be legally authorized to work in the US.
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.
Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.