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January 2019
Encouraging Creativity with Samara Anderson & Chris Ammons
Creativity, while intangible and abstract, has provable benefits—you just have to know how to cultivate it. For us, creativity has both stemmed from and led to innovation, experimentation, and a diverse portfolio of clients. We’re going to give insight into fostering creativity across a wide range of applications. From your personal, creative side hustle to your team’s ongoing flow of thought, we’ll discuss tips and tricks for getting the most out of your creative process. Key Takeaways: You’ll learn how…
Find out more »February 2019
Drop-off Party: Raiders of the Lost Addy
Finalize your award submission by stopping by the Raiders of the Lost Addy drop-off party. You’ll need to bring two copies of each submission. Drop Off Party Date: Tuesday, February 12, 2019 Time: 5:30 - 8:00 pm Place: Poblanos in Boones Creek The holy grail of advertising prowess. You must choose…but choose wisely. For as true advertising genius will bring you life…anything else will send you home with no Addy. Yes, it’s that time of year when all advertising professionals…
Find out more »From Great to Good with Gary Mueller
From Great to Good A Creative Director’s journey from finding fame to finding his mission in life. At age 37, one of Wisconsin’s most legendary Writer/Creative Directors, Gary Mueller had it all. An amazing family. A prestigious job at one of Milwaukee’s largest and best agencies (BVK). A seemingly endless stream of national creative awards and accolades. Yet he was unsatisfied. Hear what happened to change Gary’s life and lead him to finding his true mission-starting the country’s only all-volunteer,…
Find out more »March 2019
Create Content with Brandon Arolfo
Learn How to Create Content that Educates, Entertains and Inspires Large Audiences Learn how to grow audiences on YouTube, Facebook Watch and Instagram. In this session, PBS’ Brandon Arolfo will provide steps you can take to develop content that resonates with target audiences and accomplishes your goals. He will give several examples from his own career, including how PBS leads the market in creating videos about STEM and Humanities that educate, entertain, and engage viewers around the world. At the…
Find out more »April 2019
2019 Student Portfolio Review
AAF NETN invites students to bring their resumes and portfolios to be reviewed by industry professionals from around the region. There is no charge for students or professionals, and you do not have to be an AAF member to attend. In the past our professional reviewers included freelancers and hiring managers from Creative Energy, Ntara, Eastman, Bed in a Box, Bristol Motor Speedway, Hillhouse Graphic Design and other regional agencies and businesses. Students – Looking for an internship or entry-level…
Find out more »Detecting Biases in Advertising with Erica Green of Mattel
Location: Carnegie Hotel, Taylor Salons (lower level) Time: 6:00 - 7:30 p.m. Food: Variety of hors d'oeuvres and cash barErica Green, Global Creative Director and Sr. Director, Global Marketing Communications, Mattel Senior Director, Global Creative Director at Mattel, Erica is responsible for all Global Advertising, Branding and Creative across all mediums for the Barbie brand, as well as all other dolls within the Mattel portfolio. Most recently, Erica was a pivotal leader on the Barbie brand’s social mission initiative, Project…
Find out more »May 2019
The New Model with Juan Woodbury from Leo Burnett
The New Model: The hybridization of agency creatives, and how it impacts the work moving forward. In our new, nimble, time-and-resource restricted creative environment, it was a matter of time before the evolution of the creative process led to a hybrid creative, responsible not only for the genesis of an idea, but also its execution. After years as an executive producer for Leo Burnett and founding an experiential division for the company for which he was both the creative director…
Find out more »July 2019
Just Because You Can, Doesn’t Mean You Should with Andrea Wiley
Date: July 25, 11:30 am - 1:00 pm Location: ETSU Reece Museum, visitor parking pass required. Request one now. Food: Firehouse BBQ, Salad Speaker: Andrea Wiley, Director of Account Management at DCA Creative Communications Consulting Just because you can, doesn’t mean you should. In an ever changing digital world where new media seems to be created daily, Wiley breaks down how the role of an account manager has changed and how it has stayed the same. Andrea Wiley is director…
Find out more »August 2019
Entrepreneurship and The Passion for Success with Tina Shillito Hogue
This presentation will focus on the key influences and points Tina learned from her father about passion and the entrepreneurial spirit that has greatly influenced her continued success in the industry. Since packaging is a key marketing component of most products' success, these key points can apply to anyone in marketing and advertising. Tina's father, Lee Shillito, founder and CEO of Triad Packaging, passed away suddenly earlier this year from a major stroke. Triad was acquired by Pratt Industries in…
Find out more »September 2019
Three Ways to Regain an Audience with Heather Cook
Our communications efforts, despite how thoughtful, do not always go as planned, so Dr. Cook will provide tips and tactics that help to regain that audience who just swiped right on your ad. The purpose of this session is to walk away remembering three words: Coke, Papaw, Kiddo. While that doesn’t make much sense now, Dr. Cook will use those three words to capture something memorable and useful. In today’s society, we are learning one headline at a time, and it…
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Whether you see advertising as a marketing tool, a creative art form, a real fun way to make a living or some combination of all these, the American Advertising Federation Northeast Tennessee (AAF NETN) is here for you! Serving the Tri-Cities and surrounding areas.
P.O. Box 5978
Johnson City, TN 37602
