During this event, you’ll learn why the AAA’s are important to your business, your career and your community. Learn how to make the most of your entry presentation and what judges look for in a campaign. Even if you’re a one-person marketing department, this event will give you some pointers on how to stand out amongst a sea of competition. Stefanie Brown, APR, is a Strategic Communications Account Executive with ndp, a nationally recognized advertising and public relations agency with…

With journalists inundated with emails, press releases, and phone calls, how can you grab the media’s attention to give your client or event coverage? Learn some tips on crafting a pitch that will leave them wanting more! Once the pitch lands, now what? Appearing as a guest on various radio shows, various podcasts, and television is a great way to gain credibility and shine a light on your product or service. Learn some pointers on how to rock that interview…

Creativity, while intangible and abstract, has provable benefits—you just have to know how to cultivate it. For us, creativity has both stemmed from and led to innovation, experimentation, and a diverse portfolio of clients. We’re going to give insight into fostering creativity across a wide range of applications. From your personal, creative side hustle to your team’s ongoing flow of thought, we’ll discuss tips and tricks for getting the most out of your creative process. Key Takeaways: You’ll learn how…

From Great to Good A Creative Director’s journey from finding fame to finding his mission in life. At age 37, one of Wisconsin’s most legendary Writer/Creative Directors, Gary Mueller had it all. An amazing family. A prestigious job at one of Milwaukee’s largest and best agencies (BVK). A seemingly endless stream of national creative awards and accolades. Yet he was unsatisfied. Hear what happened to change Gary’s life and lead him to finding his true mission-starting the country’s only all-volunteer,…

Learn How to Create Content that Educates, Entertains and Inspires Large Audiences Learn how to grow audiences on YouTube, Facebook Watch and Instagram. In this session, PBS’ Brandon Arolfo will provide steps you can take to develop content that resonates with target audiences and accomplishes your goals. He will give several examples from his own career, including how PBS leads the market in creating videos about STEM and Humanities that educate, entertain, and engage viewers around the world. At the…