“1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram. “ - Facebook Facebook is no longer an optional venue for marketing for any business owner, it is a necessity. Because of the recent changes in the algorithm earlier this year, businesses need to pay extra attention to what it means for their brands. Valentina will be discussing the latest with the algorithm. Plus, with more than 5 million businesses actively using paid…

In this thought-provoking and humorous talk, author and speaker Steven James will share insights that relate to storytellers of all stripes. Learn how to tap into your own experiences to shape the stories that you tell in order to motivate and connect with those you work with and serve. Steven James is a bestselling novelist and in-demand conference speaker. With a Master’s Degree in Storytelling, he has keynoted at events across the globe sharing his unique blend of humorous and…

Rachel Cain is the Corporate Digital Marketing Manager for Eastman and responsible for Eastman's Global Marketing Communications' GDPR strategy. GDPR, or the General Data Protection Regulation, applies to organizations that are established in one or more Member States in the EU. It also applies to organizations established outside the European Union if they process personal data or monitor the behavior of EU residents. Find out how Eastman prepped for this mammoth privacy law and what was learned along the way.…

Thursday, September 13 at 6:30 PM - 8 PM International Storytelling Center 116 W Main St, Jonesborough, Tennessee 37659 Join us, Thursday, September 13th at 6:30pm at the International Storytelling Center for a workshop on Cultivating Community through Story with Kiran Singh Sirah, President of the International Storytelling Center. Storytelling is one of the most exciting and effective tools we have to build an understanding within our communities here in the U.S. and around the world, but all too often,…

During this event, you’ll learn why the AAA’s are important to your business, your career and your community. Learn how to make the most of your entry presentation and what judges look for in a campaign. Even if you’re a one-person marketing department, this event will give you some pointers on how to stand out amongst a sea of competition. Stefanie Brown, APR, is a Strategic Communications Account Executive with ndp, a nationally recognized advertising and public relations agency with…

With journalists inundated with emails, press releases, and phone calls, how can you grab the media’s attention to give your client or event coverage? Learn some tips on crafting a pitch that will leave them wanting more! Once the pitch lands, now what? Appearing as a guest on various radio shows, various podcasts, and television is a great way to gain credibility and shine a light on your product or service. Learn some pointers on how to rock that interview…

Creativity, while intangible and abstract, has provable benefits—you just have to know how to cultivate it. For us, creativity has both stemmed from and led to innovation, experimentation, and a diverse portfolio of clients. We’re going to give insight into fostering creativity across a wide range of applications. From your personal, creative side hustle to your team’s ongoing flow of thought, we’ll discuss tips and tricks for getting the most out of your creative process. Key Takeaways: You’ll learn how…