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September 2019
Three Ways to Regain an Audience with Heather Cook
Our communications efforts, despite how thoughtful, do not always go as planned, so Dr. Cook will provide tips and tactics that help to regain that audience who just swiped right on your ad. The purpose of this session is to walk away remembering three words: Coke, Papaw, Kiddo. While that doesn’t make much sense now, Dr. Cook will use those three words to capture something memorable and useful. In today’s society, we are learning one headline at a time, and it…
Find out more »October 2019
Humanizing Healthcare with Chowning Aguilera
This month, PRSA and AAF have partnered to bring you a new perspective on the evolving role of advertising, marketing and public relations in healthcare. Healthcare is often lamented to be slow to change and behind compared to other industries. In what other setting do we go in without an understanding of what we will pay for before we make a purchasing decision? In fact, we’ve become adept at price shopping and comparison in most aspects of our lives—think about…
Find out more »November 2019
Change the Default with Erin Fenley
Advertising and marketing play a large role in creating and supporting social norms in our society. During this talk, we’ll take a look at how these platforms can be utilized for the purposes of elevating sustainability through messaging techniques, behavioral economics, and best practices. We’ll also explore audience savvy, greenwashing, and other pitfalls along the way. Date: November 14, 11:30 am - 1:00 pm Location: ACFCU Community Room Food: Firehouse BBQ Erin Fenley is an experienced designer with a commitment…
Find out more »January 2020
How to Stand Out in a Crowded Market with Katie Elenberger
Crucial to business and individual growth, is building your brand experience and attracting and only speaking to your ideal clients. This talk will cover ways that you can easily turn your clients into repeat customers, build brand evangelists and stand out in a way that is authentic. We will go over a few proven strategies and practical examples on how you can change things up, adjust your process and infuse new ideas to get you on your way to building…
Find out more »February 2020
Super Bowl Ad Breakdown
For most people, the Super Bowl is all about the football game. For advertisers (certainly not most people), the Super Bowl is all about everything but the football game. It’s about the food. It’s about the party. And more than anything, it’s about the SUPER BOWL COMMERCIALS – the most expensive, most watched, and most criticized spots of the year. Whether you love them or you hate them, one thing’s for sure, you’re going to have an opinion on…
Find out more »The GreAAAtest Show
Come one, come all to the GreAAAtest Show in the World! February 29, 2020 | 5:30-9pm For one night only, you can witness daring feats never before seen in the history of advertising. Marvel at the fearless competitors as they trapeze the challenges of video production, juggle the facets of campaign development, place their head into the lion’s mouth of web development, and contort themselves with communication planning. These awe-inspiring feats and many more await you at the…
Find out more »March 2020
Operating at the Speed of Culture with Bradley Eshbach
In accordance with direction from AAF, the World Health Organization, and the Center for Disease Control, AAF Northeast Tennessee has decided to postpone our March lunch and learn event scheduled for Thursday, March 26, 2020. The health and wellbeing of our community, AAF members, students, and guest speakers are our top priority. We will monitor the situation and share a new date in the future. Social isn’t just another media channel-- it’s the only place you can actually connect…
Find out more »April 2020
How to Maximize Customer Engagement from Your Couch with Brad Bode
In accordance with direction from AAF, the World Health Organization, and the Center for Disease Control, AAF Northeast Tennessee has decided to postpone our March lunch and learn event scheduled for Thursday, March 26, 2020. The health and wellbeing of our community, AAF members, students, and guest speakers are our top priority. We will monitor the situation and share a new date in the future. In this webinar, Brad will focus on how you can pivot your social media…
Find out more »May 2020
2020 VIRTUAL Student Portfolio Review
AAF NETN invites students to bring their resumes and portfolios to be reviewed by industry professionals from around the region. There is no charge for students or professionals, and you do not have to be an AAF member to attend. This year students will have the chance to schedule 15-minute video call sessions with local professionals to review their portfolio. In the past, our professional reviewers included freelancers and hiring managers from Creative Energy, Ntara, Eastman, Bed in a…
Find out more »How Publicizing the Pandemic has Affected the Newsroom
The health and wellbeing of our community, AAF members, students, and guest speakers are our top priority, so this month's AAF luncheon will be a Zoom Event. In this webinar, you will hear firsthand how the global pandemic has affected the newsroom from day one to current events. Each news media expert will explain their normal role in the newsroom and share how that role has changed due to the pandemic. Along the way, they have each learned what…
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Whether you see advertising as a marketing tool, a creative art form, a real fun way to make a living or some combination of all these, the American Advertising Federation Northeast Tennessee (AAF NETN) is here for you! Serving the Tri-Cities and surrounding areas.
P.O. Box 5978
Johnson City, TN 37602