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May 2018

Brant DeBow, Divinely Discontent

May 31, 2018 @ 11:30 am - 1:00 pm
Eastman Employee Center, 400 South Wilcox Drive
Kingsport, TN 37660 United States
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How customers rule the world (and why that’s a good thing) In the industrial era, suppliers enjoyed an enormous amount of power. Consumers were largely treated to “good enough” products that could be made at scale. But a number of recent trends, primarily driven by the internet, are converging to give consumers vastly more power than before. Thursday, May 31st from 11:30am-1pm at the Toy F. Reid Center, Room 225 Catered by Barberito's Members: FREE Non-Members: $25 Students: $15 Brant…

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June 2018

Facebook: What’s new AND how to Optimize your Ad Budget with Valentina Escobar-Gonzalez

June 21, 2018 @ 11:30 am - 1:00 pm
Eastman Employee Center, 400 South Wilcox Drive
Kingsport, TN 37660 United States
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“1 of every 5 minutes people in the US spend on mobile is on Facebook or Instagram. “ - Facebook Facebook is no longer an optional venue for marketing for any business owner, it is a necessity. Because of the recent changes in the algorithm earlier this year, businesses need to pay extra attention to what it means for their brands. Valentina will be discussing the latest with the algorithm. Plus, with more than 5 million businesses actively using paid…

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July 2018

The Power of Story with Steven James

July 19, 2018 @ 11:30 am - 1:00 pm
Appalachian Community Federal Credit Union Community Room, 5034 Bobby Hicks Hwy #2
Gray, TN 37615 United States
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In this thought-provoking and humorous talk, author and speaker Steven James will share insights that relate to storytellers of all stripes. Learn how to tap into your own experiences to shape the stories that you tell in order to motivate and connect with those you work with and serve. Steven James is a bestselling novelist and in-demand conference speaker. With a Master’s Degree in Storytelling, he has keynoted at events across the globe sharing his unique blend of humorous and…

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August 2018

What you need to know about GDPR with Rachel Cain

August 21, 2018 @ 11:30 am - 1:00 pm
Eastman Employee Center, 400 South Wilcox Drive
Kingsport, TN 37660 United States
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Rachel Cain is the Corporate Digital Marketing Manager for Eastman and responsible for Eastman's Global Marketing Communications' GDPR strategy. GDPR, or the General Data Protection Regulation, applies to organizations that are established in one or more Member States in the EU. It also applies to organizations established outside the European Union if they process personal data or monitor the behavior of EU residents. Find out how Eastman prepped for this mammoth privacy law and what was learned along the way.…

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September 2018

Cultivating Community through Story

September 13, 2018 @ 6:30 pm - 8:00 pm
International Storytelling Center, 116 W Main Street
Jonesborough, TN 37659 United States
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Thursday, September 13 at 6:30 PM - 8 PM International Storytelling Center 116 W Main St, Jonesborough, Tennessee 37659 Join us, Thursday, September 13th at 6:30pm at the International Storytelling Center for a workshop on Cultivating Community through Story with Kiran Singh Sirah, President of the International Storytelling Center. Storytelling is one of the most exciting and effective tools we have to build an understanding within our communities here in the U.S. and around the world, but all too often,…

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October 2018

The American Advertising Awards: Setting the Stage for Success, with Stefanie Brown

October 18, 2018 @ 11:30 am - 1:00 pm
Appalachian Community Federal Credit Union Community Room, 5034 Bobby Hicks Hwy #2
Gray, TN 37615 United States
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During this event, you’ll learn why the AAA’s are important to your business, your career and your community. Learn how to make the most of your entry presentation and what judges look for in a campaign. Even if you’re a one-person marketing department, this event will give you some pointers on how to stand out amongst a sea of competition. Stefanie Brown, APR, is a Strategic Communications Account Executive with ndp, a nationally recognized advertising and public relations agency with…

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November 2018

The Big Pitch with Shameika Rhymes

November 15, 2018 @ 11:30 am - 1:00 pm
Johnson City Public Library, 100 W Millard St
Johnson City, TN 37604 United States
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With journalists inundated with emails, press releases, and phone calls, how can you grab the media’s attention to give your client or event coverage? Learn some tips on crafting a pitch that will leave them wanting more! Once the pitch lands, now what? Appearing as a guest on various radio shows, various podcasts, and television is a great way to gain credibility and shine a light on your product or service. Learn some pointers on how to rock that interview…

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January 2019

Encouraging Creativity with Samara Anderson & Chris Ammons

January 17 @ 11:30 am - 1:00 pm
Eastman Employee Center, 400 South Wilcox Drive
Kingsport, TN 37660 United States
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Creativity, while intangible and abstract, has provable benefits—you just have to know how to cultivate it. For us, creativity has both stemmed from and led to innovation, experimentation, and a diverse portfolio of clients. We’re going to give insight into fostering creativity across a wide range of applications. From your personal, creative side hustle to your team’s ongoing flow of thought, we’ll discuss tips and tricks for getting the most out of your creative process. Key Takeaways: You’ll learn how…

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February 2019

Drop-off Party: Raiders of the Lost Addy

February 12 @ 5:30 pm - 8:00 pm
Poblanos, 2697 Boones Creek Rd
Johnson City, TN 37615 United States
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Finalize your award submission by stopping by the Raiders of the Lost Addy drop-off party. You’ll need to bring two copies of each submission. Drop Off Party Date: Tuesday, February 12, 2019 Time: 5:30 - 8:00 pm Place: Poblanos in Boones Creek The holy grail of advertising prowess. You must choose…but choose wisely. For as true advertising genius will bring you life…anything else will send you home with no Addy. Yes, it’s that time of year when all advertising professionals…

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From Great to Good with Gary Mueller

February 15 @ 11:30 am - 1:00 pm
Reece Museum, 363 Stout Dr
Johnson City, TN 37614 United States
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From Great to Good A Creative Director’s journey from finding fame to finding his mission in life. At age 37, one of Wisconsin’s most legendary Writer/Creative Directors, Gary Mueller had it all. An amazing family. A prestigious job at one of Milwaukee’s largest and best agencies (BVK). A seemingly endless stream of national creative awards and accolades. Yet he was unsatisfied. Hear what happened to change Gary’s life and lead him to finding his true mission-starting the country’s only all-volunteer,…

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