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August 2019

Entrepreneurship and The Passion for Success with Tina Shillito Hogue

August 22 @ 11:30 am - 1:00 pm
Appalachian Community Federal Credit Union Community Room, 5034 Bobby Hicks Hwy #2
Gray, TN 37615 United States
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This presentation will focus on the key influences and points Tina learned from her father about passion and the entrepreneurial spirit that has greatly influenced her continued success in the industry. Since packaging is a key marketing component of most products' success, these key points can apply to anyone in marketing and advertising. Tina's father, Lee Shillito, founder and CEO of Triad Packaging, passed away suddenly earlier this year from a major stroke. Triad was acquired by Pratt Industries in…

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September 2019

Three Ways to Regain an Audience with Heather Cook

September 19 @ 11:30 am - 1:00 pm
Eastman Employee Center, 400 South Wilcox Drive
Kingsport, TN 37660 United States
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Our communications efforts, despite how thoughtful, do not always go as planned, so Dr. Cook will provide tips and tactics that help to regain that audience who just swiped right on your ad. The purpose of this session is to walk away remembering three words: Coke, Papaw, Kiddo. While that doesn’t make much sense now, Dr. Cook will use those three words to capture something memorable and useful. In today’s society, we are learning one headline at a time, and it…

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