Big Oak Ranch Public Service Project for AAF District 7

AAF Northeast Tennessee was extremely excited to be able to participate in a wonderful Public Service Project for AAF District 7 this past weekend.

Big Oak Ranch, a Christian children’s home, cares for more than 100 children who couldn’t get by without the love and support of their community. Since 1974, Founder John Croyle and his staff have seen more than 2,000 children come through and thrive on the two ranch campuses.

As part of AAF District 7’s “Give More, Get More” initiative for the 2013-2014 year, AAF Northeast Tennessee donated items like shampoo, body wash, toothbrushes, and deodorant. These much-needed items are often taken for granted or forgotten about but are necessary for everyday life and the dignity of these young people.

If you would like to learn more about Big Oak Ranch or contribute to a wonderful cause on your own, please visit for more information.

AAF District 7 Conference with Yellow Shoes Creative

Greetings from the AAF District 7 Conference! It’s been a great weekend of meetings so far, and we always enjoy representing AAFNETN. But…

We wish you were here!!!

The keynote speakers for lunch on Friday were Matt Stewart and John McCall, art director and copywriter from Disney’s internal creative group, Yellow Shoes.

As you would expect from Disney, it was a fun, entertaining presentation. We learned that the phrase “yellow shoes” began, once upon a time, as a code used to describe Walt’s mood. If he was in a good mood, the Disney employees would say, “it’s a ‘yellow shoes’ kind of day.”

That neat piece of trivia is the story behind the Yellow Shoes name, and the rest of the presentation was a story about stories.

Matt and John specifically discussed the benefit and challenges having more ways to tell our story than ever before. Having so many ways to share is great. But, there are also more stories vying for people’s attention, which is the challenge.

The takeaway? The best stories are relevant, contextual and, most of all fun, according to Matt and John, and these guys would know. Disney is all about stories, after all.

The Yellow Shoes presentation was also a much appreciated reminder for us to not forget to play, to always ask “what if?” and to find the fun and to share it with the world. Because that’s really what makes the connections, and that’s what makes marketing and advertising great.

Here are links to some of the recent Disney’s Yellow Shoes marketing efforts that Matt and John shared with us (and even they have small budgets sometimes!). We hope you enjoy these as much as we did. Here’s to making today “yellow shoes” kind of day!

It’s a Small World 50th Anniversary Celebration on Good Morning America

Star Wars Weekend

Free the Disney Goat

New Fantasyland

Student Portfolio Review – April 17th

Meet & Greet the Next Generation of Advertising Professionals

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Thursday, April 17th

5:30 – 7:30pm
DoubleTree Hotel | Johnson City

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Join us for one of our favorite annual events!

Welcome the next generation of advertising pros by reviewing local students’ portfolios and resumés. Refreshments will be served.

Please RSVP with Drew Beamer ( if you would like to participate.

Passion Perseverance & Peanuts – March 27th

Pursue your passion and persevere through the hard times


Thursday, March 27th

11:30am – 1:00pm
Fanatics | DoubleTree Hotel

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Download the Presentation

Click below to download Tim’s presentation in PDF format.

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About The Event

All of us have been passionate about something or even someone in our lifetime.And most of us have had to persevere through a tough situation or time of our life. It’s not what we wanted to have to face, but it’s life. Handed to us whether we wanted it or not. We pursue our passions and we persevere through the challenging times. We face each day with the confidence that we can overcome, that we can conquer, and that we can succeed.

As we journey into 2014, join me on an adventure that will help us find passion within our career, focus our focus on life, and deliver a gut-check on why we ALWAYS persevere.

I know, I know. You’re wondering why I haven’t mentioned anything about peanuts yet. Well, now I have. You’ll have to come hear it live to get the rest of that story.

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About Tim Earnhart

Tim Earnhart is founder, Chief Strategist & Brand Builder of Werkshop. Tim brings 20+ years of professional branding, marketing and advertising experience to the table. Tim has played key roles in the development of dozens of branding and creative campaigns for clients and possesses a serious interest in helping any thriving company create a brand worth talking about. Tim also consults and coaches companies around the country on their branding and marketing needs. In the last few years, Tim has become a sought after speaker on the topics of branding, consumer behavior, life passions, and perseverance.


A closer look at the process of creating great creative

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Find Us

Friday, January 24th
11:30am – 1:00pm
Room 227 | Eastman Employee Center [/one_half]

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Buy Tickets

AAF NETN Members – Free

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Reservations are required. Please RSVP to Drew Beamer at[/one_half][column_break]

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About our speaker:

Ron Villacarillo
Creative Director // DDB New York

Ron grew up in Virginia Beach, VA where he says most of his influence to pursue a creative career came from skateboarding and obsessively watching MTV. After receiving a degree in graphic design from Old Dominion University, he went on to earn a graduate degree in advertising from the VCU Adcenter (now the Brandcenter). Shortly after, he moved to Southern California to work for the Venice Beach office of Crispin, Porter + Bogusky among other boutique agencies in San Diego and LA on accounts such as Activision, Asics, Yamaha, Shimano, Ketel One and Jack In The Box, the beloved west coast fast food chain.

The Martin Agency brought Ron back to his home state where he worked with pro athletes like Shaun White, Roger Federer and Michael Jordan to develop campaigns for Gieco, ESPN, USTA, BFGoodrich, and Hanes. He says one of his more memorable moments was trying to get past the Secret Service while working with Michelle Obama to create a television campaign for her “Let’s Move” program.

Ron currently lives in Brooklyn, NY with his wife and two bulldogs. He most recently spent time at Saatchi & Saatchi creating work for MillerCoors brands which included Miller Lite, MGD and Keystone Light. He is currently a creative director at DDB on Madison Avenue where he has yet to run into Don Draper.


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Deep Fried Addys – Drop Off Party

The 2014 American Advertising Awards

Deep Fried Addys

Call For Entries

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The AAF of Northeast Tennessee invites you to bring your juiciest pieces of creative work on down for the 2014 American Advertising Awards. And you better bring your bib, ’cause this is the only competition south of the Mason-Dixon to feature this level of deep fried goodness.

The deadline to enter is January 16th, 2014. Visit to enter.

Drop Off Party

Thursday, January 16th, 2014
Beef O’ Brady’s in Johnson City
5:30 – 7:30 PM

Merry Mingle – Dec 13th

Merry Mingle

December 13 | 6:30 – 8:30pm | Mellow Mushroom in Bristol, VA

RSVP TODAY: Email Drew Beamer (

Jingle all the way to Bristol for this year’s Merry Mingle! Join us for great food, a cash bar and lots of fun with AAF Northeast Tennessee and AAF Southwest Virginia.

This year we’re supporting United Way’s Backpacks Unite Program, bring a cash donation to help feed our local children!

Tis’ the season to give!

Reservations are required. Please RSVP to Drew Beamer at

Due to the confusion with Facebook Events, RSVPs are required by email.

You Don’t Know Jack – Nov. 14th

A discussion on the 2014 American Advertising Awards

November 14  |  11:30am  |  Johnson City Public Library

RSVP by November 12: Email Drew Beamer (

The 2014 American Advertising Awards are upon us! So much has been upgraded since last year, we wanted to keep our members up-to-date on what to expect this year.
We’ll enjoy a delicious Barberitos Taco Bar at the JC Library as we discuss:
  • Rebranding
  • Categories – Changes and Additions
  • Judging Process
  • Awards Given
  • District and National level operations
  • Event Format
  • Q & A
This event is free for AAF NETN members, $25 for non-members and $15 for students with a student ID.
Reservations are required. Please RSVP to Drew Beamer at 

Due to the confusion with Facebook Events, RSVPs are required by email.

ETSU Ad Club T-Shirt Fundraiser

Help us send the ETSU Ad Club to Washington D.C.

The East Tennessee State University Advertising Club is an organization that offers students the opportunity to develop their critical thinking abilities, creativity, and prepare them for a career in integrated marketing communications.

Insight/Interaction is a two-day student conference in Washington, D.C. sponsored by the AAF where students can learn about the field of advertising, discover what trends are developing in the industry and get a jump start on their career by networking with knowledgeable advertising professionals.

We need your help! Purchase an AAF NETN Club Shirt and all proceeds go to send up to 20 students to the event!

Send a check with your size (S, M, L, XL) and style (short sleeve or long sleeve) to:

AAF Northeast Tennessee
P.O. Box 1603
Bristol, TN 37621

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The Four P’s of Personal Branding

Wednesday, October 16, 2013

Time: 11:30am until 1:00pm
Location: TBD

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Whether you are just getting started with building a personal brand or have built a solid foundation, these proven strategic practices will take your personal brand to the next level. Learn the four P’s of personal branding, plus a few awesome tips and tricks for growing a personal brand that resonates with the audience you are trying to reach. Think of this as action-driven personal branding.

Questions Answered

  • What is a personal brand and how does that compare to a digital footprint? Is there a difference?
  • What are two signs that a person’s personal brand needs a makeover?
  • What type of personal brand are you?
  • How does one successfully manage building their personal brand with all their other commitments in life (work, family, clubs, causes)?
  • What’s the difference between owned, earned, and paid media, and how can they each help or hurt someone’s personal brand?
  • What social media platforms can deliver the highest returns (qualitative or quantitative) from a personal and business perspective?

See more at:

Casey Knox Bio:

Casey Knox is a Marketing Communications, Social Media, and Public Relations practitioner with more than a decade of experience. Casey has worked for both the agency and corporate side of marketing and has brought measurable success to clients within hospitality, tourism, non-profits, consumer-packaged goods, technology, and financial services industries.

Over the past 5 years, Casey has been building her personal brand network and even helps executives begin and build their digital brands. She does spoken to and led workshops for college students, advertising professionals, international corporations on marketing,

Casey is currently President of the American Advertising Federation Chattanooga- a 75 member advertising industry focused non-profit dedicated to bringing professional development, legislative support, diversity and multiculturalism, creative work recognition, and more to the Chattanooga community.

Find Casey anywhere online by visiting her splash page: