2016 – 2017 Scholarships Awarded

The American Advertising Federation of Northeast Tennessee (AAF-NETN) has awarded academic scholarships for the first time, to Milligan student Gloria Vazquez and East Tennessee State University (ETSU) student Olivia Page. The awards were announced by AAF-NETN’s education co-chairs: Dr. Carrie Swanay, chair of Milligan College performing, visual, and communicative arts; and Art Brown, Milligan College assistant professor of graphic design. The scholarships are given for the 2016-2017 academic year.

“We’re excited about the new scholarship initiative offered by our local chapter,” Swanay said. “In addition to the scholarship awards, each student will receive a free one-year membership to AAF-NETN. This gives students the opportunity to network and will help them get to know local industry professionals.”

Gloria-VazquezVazquez, a sophomore at Milligan College, is pursuing a career in graphic design. “I have always enjoyed creating art since I could hold a pencil,” Vazquez said. “It made my day when I would show friends and family a sketch, and they would be surprised with what I had drawn. Graphic design is a career that communicates a message through the arts, and I want to create designs that could change the world.”

The first of her family to attend college, Vazquez sees this as a real opportunity. “This scholarship will greatly help me to continue my work as a graphic designer and meet designers in this region,” she said. “Since the scholarship was determined by the quality and uniqueness of the student’s online portfolio, I was nervous about developing mine for the first time. When I knew that I had impressed the AAF-NETN panel, it gave me more confidence toward my work.”

Olivia-PagePage, a junior at ETSU, is pursuing her degree in media and communications, with a concentration in advertising and public relations.

“I chose the field of media and communications because of the impact it can make on people’s lives,” Page said. “I love to engage and be present with the people around me, and I believe communications can provide an opportunity to do that. Whether working for a corporation’s next campaign or creating a press release for a new children’s hospital unveiling, there is always a new challenge in front of you to make a difference in the piece you are working on.

“I realized early that this field is the perfect blend of creativity and organization,” Page added. “That is a big reason why I enjoy it so much. These characteristics are what really led me to this field.” Upon graduation, Page plans to pursue graduate school and earn her master’s degree.

“Our local club is proud to provide deserving students with additional resources to further their education in our industry,” says club president, Samara Bolling, who is the director of integrated marketing and insights for Ntara. “Our affiliation with area colleges and faculty allows us to stay involved and see new young professionals enter the field of advertising.”

Dr. Stephen Marshall, chair of the ETSU department of media and communication, agreed. “AAF-NETN has always been amazing and supportive of student outcomes,” Marshall said. “I don’t know another group that is more focused on education.”

AAF-NETN meets monthly to provide speakers and workshops as continuing education for local professional members and the community.

WJHL Invites Students Pursuing Degrees in Broadcast Television or Digital Media to Apply for Media General’s Minority Scholarship and Training Program by January 30, 2015

JOHNSON CITY, TN, JANUARY 2, 2015 – WJHL News Channel 11 announced that Media General, Inc. (“Media General”; NYSE:MEG), one of the nation’s largest multimedia companies, is now accepting applications for its Minority Scholarship and Training Program until January 30, 2015. The Company will award two scholarships/internships to commence in Summer 2015: one for a qualified college sophomore or junior student focused on a career in broadcast television, and one for a qualified college sophomore or junior student focused on a career in digital media.

Each student will receive either a one-year or two-year scholarship for up to ten thousand dollars ($10,000) per year, which can be used toward tuition, fees, books, and room and board. In addition, Media General will provide each student with hands-on training through a paid internship program at one of its television stations or digital businesses around the country. The Minority Scholarship recipients will be assigned full-time positions at Media General upon graduation and successful completion of the training program.

Applications will be accepted until January 30, 2015. The application and criteria for Media General’s Minority Scholarship and Training Program can be accessed via the Company’s website, http://www.mediageneral.com/careers/scholarship.html.

Media General’s Minority Scholarship and Training Program is an integral part of the Company’s strategy to strengthen its talent base and deepen connections within its local communities by building on the cultural diversity of its workforce.

ABOUT WJHL

WJHL-TV, News Channel 11, is a CBS-affiliated television station licensed to Johnson City, Tennessee, USA. WJHL-TV is owned by Richmond, Virginia-based Media General and is the CBS Television Network affiliate for the Tri-Cities area of northeastern Tennessee and southwestern Virginia. The station has studios on East Main Street in downtown Johnson City, and its transmitter is located on Holston Mountain.

National 2014 American Advertising Awards Winners Announced

BOCA RATON, Fla. ­– A social media campaign full of six-second home improvement tips from Lowe’s earned Best of Show honors for BBDO New York in the 2014 American Advertising Awards national competition.

Lynette Rios of the San Diego Portfolio Studio took home the Student Best of Show for a print campaign for Mini Maglite.

The awards were given at a gala event that closed the American Advertising Federation’s ADMERICA! national conference here Saturday (May 31).

BBDO’s campaign for Lowe’s harnessed the power of Vine, an online network for sharing videos no more than six seconds in length. The agency created a series of simple home improvement and decorating tips expressed in six-second videos shot mostly in stop-motion.

Rios’ ads featured tiny figures – George Washington on a quarter, a mouse and toy army men ­– shielding their eyes from the bright light of the Mini Maglite.

The work was judged the best out of more than 1,500 national finalists in the three-level competition. More than 40,000 entries were judged in more than 150 local competitions around the country. Seventy-five professional entries earned Gold ADDY Awards and 159 earned Silver. Student entrants earned 20 Gold and 39 Silver ADDYs.

A complete list of winners and images of the entries are available at http://winners.americanadvertisingawards.com/

Big Oak Ranch Public Service Project for AAF District 7

AAF Northeast Tennessee was extremely excited to be able to participate in a wonderful Public Service Project for AAF District 7 this past weekend.

Big Oak Ranch, a Christian children’s home, cares for more than 100 children who couldn’t get by without the love and support of their community. Since 1974, Founder John Croyle and his staff have seen more than 2,000 children come through and thrive on the two ranch campuses.

As part of AAF District 7’s “Give More, Get More” initiative for the 2013-2014 year, AAF Northeast Tennessee donated items like shampoo, body wash, toothbrushes, and deodorant. These much-needed items are often taken for granted or forgotten about but are necessary for everyday life and the dignity of these young people.

If you would like to learn more about Big Oak Ranch or contribute to a wonderful cause on your own, please visit www.bigoak.org for more information.

AAF District 7 Conference with Yellow Shoes Creative

Greetings from the AAF District 7 Conference! It’s been a great weekend of meetings so far, and we always enjoy representing AAFNETN. But…

We wish you were here!!!

The keynote speakers for lunch on Friday were Matt Stewart and John McCall, art director and copywriter from Disney’s internal creative group, Yellow Shoes.

As you would expect from Disney, it was a fun, entertaining presentation. We learned that the phrase “yellow shoes” began, once upon a time, as a code used to describe Walt’s mood. If he was in a good mood, the Disney employees would say, “it’s a ‘yellow shoes’ kind of day.”

That neat piece of trivia is the story behind the Yellow Shoes name, and the rest of the presentation was a story about stories.

Matt and John specifically discussed the benefit and challenges having more ways to tell our story than ever before. Having so many ways to share is great. But, there are also more stories vying for people’s attention, which is the challenge.

The takeaway? The best stories are relevant, contextual and, most of all fun, according to Matt and John, and these guys would know. Disney is all about stories, after all.

The Yellow Shoes presentation was also a much appreciated reminder for us to not forget to play, to always ask “what if?” and to find the fun and to share it with the world. Because that’s really what makes the connections, and that’s what makes marketing and advertising great.

Here are links to some of the recent Disney’s Yellow Shoes marketing efforts that Matt and John shared with us (and even they have small budgets sometimes!). We hope you enjoy these as much as we did. Here’s to making today “yellow shoes” kind of day!

It’s a Small World 50th Anniversary Celebration on Good Morning America http://youtu.be/JHoWNB-Mz4o

Star Wars Weekend http://youtu.be/qtw33b9TCfU

Free the Disney Goat http://youtu.be/ezDozz0rZCQ

New Fantasyland http://youtu.be/azaI92vXN-s

ETSU Ad Club T-Shirt Fundraiser

Help us send the ETSU Ad Club to Washington D.C.

The East Tennessee State University Advertising Club is an organization that offers students the opportunity to develop their critical thinking abilities, creativity, and prepare them for a career in integrated marketing communications.

Insight/Interaction is a two-day student conference in Washington, D.C. sponsored by the AAF where students can learn about the field of advertising, discover what trends are developing in the industry and get a jump start on their career by networking with knowledgeable advertising professionals.

We need your help! Purchase an AAF NETN Club Shirt and all proceeds go to send up to 20 students to the event!

Send a check with your size (S, M, L, XL) and style (short sleeve or long sleeve) to:

AAF Northeast Tennessee
P.O. Box 1603
Bristol, TN 37621

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