Thursday, September 17, 2015 11:30am – 1:00pm Lamar Advertising Tri-Cities [map] 2020 Gateway Park Court Kingsport, TN 37663
Free for members, $25 for non-members and $15 for students. RSVP with progam chair Hali McCurdy (email@example.com). Lunch will be provided.
“Put one word after another until you are done. It’s that easy, and that hard.” –Neil Gaiman No matter what aspect of marketing or advertising we’re in, stories matter. From the creative brief to the creative pitch, from the drawing board to the board room, it’s stories that connect, persuade, and influence people. Good stories accomplish great things, and whatever our job titles may be, in reality, we’re all aspiring storytellers. Award-winning copywriter and songwriter Clay Prewitt will share a story about stories – why they matter, where he’s found them, how he learned to tell them, and where we might find ours. Raised on stories at his grandfather’s knee, he’s now a master storyteller himself, sometimes through songs and sometimes through slogans, sometimes in many words and sometimes in very few, but always with the ability to connect people through the experiences and emotions of the stories he tells. This is a luncheon you won’t want to miss.
As Associate Creative Director at the Tombras Group, Clay has scripted and produced award-winning spots and is now interested in helping brands “make friends” with potential customers, clients, and/or constituents. His specialties include branding, big ideas, and storytelling. Look for Clay Sept. 18–20 on stage during the Bristol Rhythm and Roots Reunion music festival!