September 19th at VENUE in downtown Johnson City

Join us to interact with the region’s leading journalists and corporate communicators as they discuss how social media plays a role in news gathering, public relations, advertising and our everyday lives.

In the first-of-its-kind panel discussion, our speakers will join in a lively discussion of the pros and cons of our ever-changing communications ecosystem.

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Digital Strategies for Marketing with Gene De Libero


Join us Thursday, August 15th for an in-depth discussion on Digital Strategies for Marketing at BoneFish Grill in Johnson City.

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Gene De Libero is a business-driven marketing exec, digital strategist, and technologist, developing digital businesses and innovative products/services since the mid-80’s. He has served in senior leadership roles in public and private companies, on both the agency and brand side. Gene founded a number of digital media start-ups, including: East Coast MIDI, an early commercial social network for musicians; TxtEdge, a SMS mobile marketing company; and Ambient Media Inc., a developer and owner of digital-out-of-home networks.

Gene is currently the founder and principal at Digital Mindshare Inc., a digital marketing R&D think tank and consultancy in New York. He has also served as an adjunct instructor at New York University’s School of Continuing and Professional Studies since 2000, and currently teaches in the SCPS Marketing and Public Relations program. Gene is co-author of “Strategic Networking”, a definitive text about how computer networks can be used as a tool for learning, communication, and eCommerce, and blogs semi-regularly at

The Art & Science of Content Marketing with John Lane

Heisenberg’s Uncertainty Principle let’s us know that we can’t possibly know both the exact location and the exact velocity of an object. People operate on the same level: Us marketers rarely know both where our audience is going and how fast they’ll get there. Content Marketing is a way to improve your aim and better connect your message with your target audience. But actually making the connection? That’s more art than science. In this session, we’ll look at some case studies of how science and art came together for success.

About John

Watching TV as a kid, I used to run to the bathroom during the shows so I could make it back for the commercials. Those days launched me down a path that included layout and writing for the college paper; communications strategy for political campaigns; marketing strategy and graphic design for Gensler (a global design and architecture firm); and the implementation of new programming, animation and design techniques for Centerline.

Today I specialize in content marketing strategy and building digital deliverables to execute those strategies. But it’s about more than just creating killer digital content. At Centerline, we help clients succeed in the digital marketplace using a three-pronged approach: strategic (message creation, brand strategy), tactical (design, development), and analytical (measurement and adaptation). This experience-tested approach allows me to build campaigns that are both well-designed and effective for clients like IBM, DuPont and CEI.

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Learn more about Centerline Digital


The Future of Media Planning with Crawford Miller

May’s monthly meeting will feature guest speaker Crawford Miller of Centro discussing the rate of change in the media industry and the convergence of social media and traditional media.

How will we define the future in our industry? This discussion will get people thinking about when and how to integrate modern media into their overall strategy.

The luncheon is open to the public and will be held at the Bonefish Grill in Johnson City, on May 23rd beginning at 11:30 a.m. for networking, with lunch from 11:50 a.m. to 1 p.m. Reservations are required. Please RSVP your interest by Tuesday, May 21st.

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This event is free for AAF NETN members, $25 for non-members and $15 for students with a student ID.

2013 Addy Awards Drop-Off Party


Move over New York Avenue, step aside St. James Place, it’s Addy season on Northeast Tennessee Boulevard!

This is your Chance to PASS GO! Slide down to the Pennsylvania Railroad, watch out for the dreaded Income Tax and park your fortunes right here as we call for entries for the 2013 American Advertising Awards.

The American Advertising Awards recognize creative advertising excellence of all forms and from media of all types. The award-of-note of the American Advertising Federation, the ADDY® award, is the only creative awards program administered by the advertising industry for the advertising industry, and is recognized and supported by the 200 member advertising clubs and 15 districts.

To prevent continued NETN entry issues, the NETN deadline has been extended to Wednesday, Jan. 23rd at midnight. Please continue to check the entry website periodically. The drop off party has been rescheduled for Thursday, Jan 24th at Bonefish from 5:30-7:30. You can enter your best work and learn more about the entry process here:

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Single entry fees are $75 for members and $100 for non-members; campaign entry fees are $105 for members and $135 for non-members. Student entries are $25. Deadline for entry is Midnight January 23rd, 2013.

For more information about the drop off party or the 2013 ADDY® awards, contact Drew Beamer at (423) 914-4561 or at

ETSU Student Presentations

ETSU Communications Logo

Here’s your chance to be on the client side of a pitch and offer feedback to ETSU students

December 6th from 11:30am – 1pm at the DoubleTree in Johnson City – RSVP on Facebook

Join us! For the December 6th AAF NETN meeting, we professionals will host ETSU communication students as they present to the club.

There will be three professional presentations by students, each lasting 20 minutes, to attendees as if in a real sales pitch/client situation. Attendees will act as the client. Attendees will be given a score card and will be asked to score each presentation providing feedback and suggestions. After all teams have presented they will collectively open the floor for questions.

Please RSVP by December 4th » RSVP on Facebook or email Sarah Clevinger (

Coats for Kids Social at Gourmet & Company

The American Advertising Federation of Northeast Tennessee is hosting a social event for a great cause to benefit local children in need at Gourmet & Company on October 18, 5:30 to 7:00pm. AAF Northeast Tennessee will provide appetizers and non-alcoholic beverages and asks that attendees bring a coat to donate to Coats for Kids or make a $10 donation in exchange for entry to the social.

Coats for Kids Foundation has been a long time partner of Operation Warm, Inc. Founded on similar principles, both organizations have made it their mission to provide new winter coats to children in need. Across the United States, these organizations run one of the largest coats for kids programs in the country, distributing coats in 37 states. Giving a child a new, or “gently used”, winter coat has a dramatic and measurable impact on a child’s self-esteem, on their participation in school and school activities, and in their ability to learn.

“Every year AAF Northeast Tennessee strives to aid the community through some type of fundraising event. This year we chose to participate in Coats for Kids. It is one of the goals of our organization to give back, and this event allows our members to do just that.” says AAF Northeast Tennessee President Sarah Clevinger. Clevinger adds, “All coats donated at the event will go to help children in need in our region.”

For more information and to RSVP visit our Facebook page or email

Bonnaroo and Gentlemen of the Road Promotions Director to Share Secrets to Success

Jeff Cuellar Head ShotJOHNSON CITY, Tenn. – Jeff Cuellar, the Director of Connectivity for AC Entertainment, the Director of Community Relations for the Bonnaroo Music Festival, the Director of Marketing and Business Development for Great Stage Park, will join AAF Northeast Tennessee to discuss “The Event Experience: It’s more than just putting artists on a stage, it’s about building and engaging a community.” The lunch discussion is open to the public and will be held in the Eastman Board room at the Kingsport Chamber of Commerce in Kingsport starting at 11:30 am on Thursday, September 20.

Cuellar is a graduate of the University of Tennessee, Knoxville. Jeff has been the Community Relations Director for Bonnaroo since 2002 and has actively tried to encourage a positive and open working environment for all of Manchester/Coffee County, Tennessee and Bonnaroo. Since his return to AC, Jeff’s role has morphed from solely new business to marketing director and now most recently Director of Connectivity where his focus is on setting up key relationships for festivals both within host communities as well as business partnerships.

“We are thrilled to bring Jeff here to speak to our community,” says AAF Northeast Tennessee President Sarah Clevinger. “The Gentlemen of the Road event featuring the famed Mumford & Sons band was one of the most successful events our region has hosted and Jeff and AC Entertainment played a large role in its success. I am looking forward to learning the secrets to his success and how he has helped grow such successful revenue making events. Our region’s marketing, tourism and business experts could all learn from his highly successful strategies. It is apart of the mission of the advertising federation to provide advertising education to our region and I know that this session will be invaluable to individuals and businesses alike.”

As the Director of Community Relations for Bonnaroo and Director of Marketing/Business Development for Great Stage Park, Jeff has been instrumental in the development of several programs such as the local organization volunteering, impact zones, charity works, etc. all to ensure the community feels that they are apart of the festival and not just hosts.  To learn more about Jeff Cuellar join AAF Northeast Tennessee for this exclusive lunch and learn event.

The AAF lunch and networking session featuring Jeff Cuellar will begin at 11:30 am. Lunch is free for AAF Northeast Tennessee members, and $25 for non-members. For more information and to RSVP visit

AAF Northeast Tennessee is a chapter of the American Advertising Federation.

Tips & Tricks with Adobe CS6

Thursday, August 23, 2012 from 9:00 AM to 1:00 PM (EDT)

Millenium Centre, Johnson City, TN

Adobe CS6 expert, Kevin Stohlmeyer, a certified Adobe Instructor will join AAF Northeast Tennessee to unveil Adobe CS6 latest capabilities and enhancements. There will be an interactive training session in the morning followed by a tips and tricks networking luncheon. During the morning session Kevin will answer questions and provide insight into utilizing the latest technology to create eye-catching content. The afternoon session will provide additional insights and an opportunity to network. The workshops are open to the public and will be held at The Millennium Centre at 2001 Millennium Place in Johnson City starting at 9am on August 23.Stohlmeyer is a designer specializing in digital images with more than 20 years of experience in the field. He has been teaching professionally since 2000 in higher education and at C2 in Milwaukee. He has been featured in Photoshop User, Layers and Adobe Inspire Magazines and is a guest blogger for Photoshop World Conference. Stohlmeyer speaks to conferences on Creative Suite and design nationwide.“We are thrilled to bring Kevin here to speak to our community,” says AAF Northeast Tennessee President Sarah Clevinger. “So often keynote speakers discuss the business side of marketing and advertising. We have been trying to diversify our speakers this year, and bringing in an Adobe CS6 Expert provides our creative and design experts with the opportunity to fine tune their skills. It is apart of the mission of the advertising federation to provide advertising education to our region and this type of interactive session will be invaluable to individuals and businesses alike.”

Kevin travels the country speaking to groups about digital design and has been integral in helping individuals and businesses make the Adobe CS6 the ultimate tool-kit for success. To learn more about Kevin Stohlmeyer and Adobe CS6, join AAF Northeast Tennessee for this exclusive lunch and learn event.

The AAF interactive training session will run from 9am to 11:30am, the lunch and networking session featuring tips and tricks will begin at 11:30am. Both sessions are open to the public, but reservations are required. Please purchase tickets, or make your lunch reservation online by Friday, August 17 at The morning session and lunch is $125 and $50 for students with a student ID. The lunch only session is $25 for non-AAF members. Advance tickets are available for a discounted price at if purchased by end of day August 1. Lunch is free for AAF Northeast Tennessee members, but online reservations are also required.

Jane Maas, Author of Mad Women

Thursday, July 19th, 2012 from 11:30 AM to 1:00 PM (EDT)

Bank of Tennessee 100 Med Tech Pkwy 3rd floor, Johnson City, TN

PRSA and AAF NETN invite you to join us on Thursday, July 19 for a special guest to the Tri-Cities! Author and industry pioneer, Jane Maas, said by Ad Week and many others to be “the original Peggy Olson,” prototype on whom the role was modeled in the original AMC’s series Mad Men, will share her stories from 1960s Madison Ave. Mad Men era, during a co-sponsored luncheon by AAF Northeast Tennessee and PRSA luncheon. The luncheon is open to the public and will be held at the Bank of Tennessee at 100 Med Tech Parkway, 3rd floor, in Johnson City on July 19 at 11:30am.

In addition to playing the famed role of Peggy Olson, Maas is also the author of MAD WOMEN: the Other Side of Life on Madison Avenue in the Sixties and Beyond. The book tells the true story of what it was like for women in advertising in that era. Jane is respected within the advertising industry and is best known for her direction of the “I Love New York” program, which revitalized New York City’s tourism. Maas was a creative director at Ogilvy & Mather and has worked for many well-known brands. She is co-author of How to Advertise, which sold over 150,000 copies and has been translated into 17 languages, she has published an autobiography and she is listed in Who’s Who in America.

Maas has been hailed as a great storyteller in The Hollywood Reporter, The New York Times, The Huffington Post and more. She is winner of Advertising Woman of the Year and the Matrix Award from Women in Communications. “We are thrilled to have Jane Maas speak to our group,” says AAF Northeast Tennessee President Sarah Clevinger. Her insights into our industry will be invaluable to our members and the surrounding community. We have worked hard to bring high caliber speakers to our region and they don’t get much better than Jane Maas.”

Currently, Jane serves as a strategic and creative consultant to a number of international corporations, and travels across the country and around the world conducting seminars on more effective advertising for the Association of National Advertisers. To learn more about Jane Maas and effective advertising, join AAF Northeast Tennessee and PRSA for this exclusive lunch and learn event.

Praise for Mad Women

“You don’t have to identify with Peggy Olson on ‘Mad Men’ – or even know who she is – to appreciate Jane Maas’s ‘Mad Women’…breezy and salty memoir.” – The New York Times

“It’s a dishy memoir about the drinking, sex, smoking and sexism that make that era in the industry…so fascinating.” – New York Post

“Maas is a great storyteller, and Mad Women stands enough on its own that even those who have never seen [Mad Men] can enjoy the book.” – The Hollywood Reporter

“In the new book “Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond,” Jane Maas, who’s been called ‘the real life Peggy Olson,’ brings us a personal portrait of what it was really like to work in the Madison Avenue advertising world of the time — not only as a businesswoman but as a mother and wife.” – The Huffington Post

“[Maas’s] scrappy spirit helped Maas invade the ‘male preserve’ of Manhattan advertising agencies in the postwar years, a time and place the octogenarian dynamo recalls with irrepressible good humor – and no small amount of regret – in ‘Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond.’” – The Boston Globe

Cost is FREE to PRSA and AAF-NETN members and $25 for non-members. The lunch meeting will be held from 11:30 a.m. to 1 p.m. It is open to the public, but reservations are required. To reserve your seat, please contact Sarah Clevinger at 423.652.4715 or by Friday, July 13, 2012.