What: Monthly luncheon keynote for AAF NETN
When: Thursday, April 2, 2015 from 11:30am-1:00pm (keynote from 12-1pm)
Where: Toy F Reid Center, Eastman, Kingsport, TN
Cost: Free for AAF NETN members, $25 for non-members
About the Event:
Everyone wants to help good advertising clients, whether you work at a marketing agency or in media, do freelance work, or help internal marketing “clients” at your company. As horror-story sites like “Clients from Hell” illustrate, it’s a tough world out there for marketing professionals… but it doesn’t have to be that way!
Marketing agency business expert Karl Sakas from Sakas & Company will show AAF NETN members and guests how to find the right clients, how to get clients to pay you for more of your work, and how to say “no” to clients without burning bridges.
This luncheon event includes a hands-on Q&A with Karl to answer your real-life questions about how to handle difficult client situations. Thanks to AAF NETN, you’ll go back to the office with plenty of concrete ideas to make your job easier.
About Karl:
Karl Sakas is on a mission to help digital marketing agency owners create the agency they always wanted. He’s been doing client service since he was 15 years old, when he started a web design and business consulting firm while in high school in the D.C. area.
A fourth generation business owner, Karl’s led the business operations team at two different digital marketing agencies, and has 18+ years of consulting experience. He’s known for helping his clients maximize productivity, improve business operations, and achieve their agency’s potential.
Karl has written three books about managing marketing agencies, including “The Agency Fast Track” series. As the president of Sakas & Company in Raleigh, NC, he provides agency consulting, business coaching, and operations training for digital marketing agencies on 5 continents. Outside of work, Karl serves as VP of Programming for Triangle AMA and volunteers as a bartender on a 1930s railroad car.
If you’d like to make more money without working more hours or increasing your agency’s client count, get a free copy of Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable when you sign up for Karl’s email newsletter at http://sakasandcompany.com/newsletter/
Exploring the History of the Magnavox Brand
/in Past Events /by Jenny KontosThursday, Dec. 3
11:30 a.m – 1:00 p.m.
Reece Museum at ETSU
363 Stout Drive
Johnson City, TN 37614 [map]
RSVP with AAF progam chair Hali McCurdy (hali@aafnetn.com).
Free for members, $15 for students, and $25 for non-members.
We encourage you to arrive prior to 11:30 a.m. to explore the exhibit and hear the sounds of a
Magnavox stereo.
Use this link to secure a visitor parking permit for the ETSU campus.
See and Hear Magnificent Magnavox.
George Collins, of The Magnavox Historical Preservation Association and curator of the current exhibit at Reece Museum entitled “Magnificent Magnavox,” will speak about the history of the Magnavox brand and its connection to Northeast Tennessee.
The exhibit, the largest mounted by The Magnavox Historical Preservation Association, features many radios, record players, and televisions from their collection. It tells the story of the products and people which made Magnavox a success in post-war America and particularly in East Tennessee.
The presentation and exhibit will highlight the styles, design, and craftsmanship that made Magnavox one of the premier manufacturers in the country. The units reflect the changing life style and consumer taste from the 1940s through the 1990s. The exhibit shows the roots of Magnavox, which developed the first loudspeaker or “sound reproducer.” Featured is the first-ever single-dial radio made by Magnavox in 1924 in Oakland, California. Also on display, Magnavox’s first television produced in 1948, the cabinet of which was made in Greeneville. The exhibit also features the complete “Spirit of ’76” Collection produced during the American Bicentennial.
George Collins is a native of Rainelle, WV. He received his BA in History/Education from West Virginia Wesleyan College and his MA in History Museum Studies from the Cooperstown Graduate Program/State University of New York.
He retired in June 2010 as Director of Museum Program and Studies at Tusculum College, having over 40 years of experience in a variety of roles in museums.
Four years ago, he helped establish the Magnavox Heritage Preservation Association, for which he is the curator. Since that time, he has collected the largest public collection of Magnavox radios, record players, and television technology, written articles, developed a web site, done numerous presentations, and curated three exhibits – including the current exhibit at ETSU’s Reece Museum entitled “Magnificent Magnavox.”
He and his wife Amy, who is the Director of the Archives of Appalachia at East Tennessee State University, live in Tusculum, TN.
Headshots & Happy Hour
/in Past Events /by Jenny KontosTuesday, October 27
5:30-7:30 pm
Uncorked
316 Broad St #102
Kingsport, TN 37660 [map]
RSVP with AAF progam chair Hali McCurdy (hali@aafnetn.com).
Free for members, $10 for non-members. Entry includes one glass of wine or house drink and appetizers.
Mix, sip, mingle, take a headshot.
Come join the American Advertising Federation (AAF), Public Relations Society of America (PRSA), and American Fundraising Professionals (AFP) for happy hour at Uncorked. Find out what’s so great about the local chapters of these national organizations and how you can get involved.
We’ll have a professional photographer onsite taking headshots so dress your best from the shoulders up!
Storytelling
/in Past Events /by Jenny KontosThursday, September 17, 2015 11:30am – 1:00pm Lamar Advertising Tri-Cities [map] 2020 Gateway Park Court Kingsport, TN 37663
Free for members, $25 for non-members and $15 for students. RSVP with progam chair Hali McCurdy (hali@aafnetn.com). Lunch will be provided.
“Put one word after another until you are done. It’s that easy, and that hard.” –Neil Gaiman No matter what aspect of marketing or advertising we’re in, stories matter. From the creative brief to the creative pitch, from the drawing board to the board room, it’s stories that connect, persuade, and influence people. Good stories accomplish great things, and whatever our job titles may be, in reality, we’re all aspiring storytellers. Award-winning copywriter and songwriter Clay Prewitt will share a story about stories – why they matter, where he’s found them, how he learned to tell them, and where we might find ours. Raised on stories at his grandfather’s knee, he’s now a master storyteller himself, sometimes through songs and sometimes through slogans, sometimes in many words and sometimes in very few, but always with the ability to connect people through the experiences and emotions of the stories he tells. This is a luncheon you won’t want to miss.
Leveraging Digital Data
/in Past Events /by Jenny KontosThursday, August 13, 2015
11:30am – 1:00pm
Natural History Museum Annex (Gray Fossil Site) [map]
Free for members, $25 for non-members and $15 for students.
RSVP with progam chair Hali McCurdy (hali@aafnetn.com) if you plan to attend as a member or non-member.
Lunch will be provided.
The Digital Analytics Landscape at the American Cancer Society:
A Non Profit Story of Leveraging Digital Data to Improve Marketing Strategy & Develop Actionable Insight
The American Cancer Society leverages digital analytics on a daily basis to make valuable optimization decisions and to inform digital marketing strategy. Ashleigh will discuss some of the most important metrics her team measures and how the society uses this data to impact positive change.
As the director of digital analytics for the American Cancer Society, she maintains the integrity of digital data for the world’s largest voluntary health organization. Earlier this year, her Analytics team was awarded the Google Analytics Summit, Award of Excellence for their innovative work identifying diverse user segments of cancer.org to improve marketing strategies and enhance user experience of the site.
10 Ways Millennials & Gen Z are Changing the Game
/in Past Events /by Jenny KontosThursday, July 16th
11:30 am – 1:00 pm
Eastman’s Toy F Reid Center, Rm. 219 (map)
+ Barberitos Taco Bar!
This event is free to AAF Northeast Tennessee members,
$25 for Non-Members and $15 for Students.
To register for this event, email Hali McCurdy.
Cultural paradigms are shifting, traditional marketing models aren’t working, and new rules for building great brands are being written. These changes are rooted in the lifestyles, behaviors and needs of the nation’s youngest consumers and families.
Tyree’s talk will challenge you to consider topics like:
This must-see presentation blends case studies, trend data and professional expertise to reveal the secrets of winning in business today and in the coming years.
About Wynne Tyree
Wynne Tyree is the founder and president of Smarty Pants®, a youth-centric market research and strategic consulting firm. She is a leading authority on the lifestyles and consumer behaviors of kids, teens and families around the globe, and a gifted brand builder and business woman.
Tyree began her marketing career on New York’s highly-competitive Madison Avenue, where she helped bring strategic planning to Young & Rubicam and Grey Global Group. In 2004, she created Smarty Pants® and has grown the company from a laptop and a phone line to a $20MM consultancy that conducts online and in-person research for corporate giants like LEGO, Target, Nickelodeon, Netflix, Hasbro, Kellogg’s, Microsoft, Dick’s Sporting Goods, McDonald’s and Disney.
Tyree regularly speaks at events and conferences and is a guest lecturer at Boston College, Syracuse University and ETSU. She is a contributor to Advertising Age, Kidscreen, Brandweek, Forbes and the Los Angeles Times, and her research has been profiled on ABC’s World News Tonight and in several books.
A native of Kingsport, Tyree is a magna cum laude graduate of Syracuse University with a master’s degree from Temple University. She now resides in Johnson City with her husband and three children.
Jobs-To-Be-Done Theory & Marketing with Brant DeBow of BiTE Interactive
/in Past Events /by Christian SchmidJune 18th, 2015
11:30am – 1:00pm
Eastman’s Toy F Reid Center (map)
Free for members, $25 for non-members and $10 for students.
You must RSVP with club president Christian Schmid (christian@aafnetn.com) if you plan to attend as a member or non-member
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What Is Jobs-To-Be-Done Theory?
I start with the person I most associate with this notion, Clayton Christensen, author of The Innovator’s Dilemma. From this 2006 article on HBS Working Knowledge (http://hbswk.hbs.edu/ite
The usage/consumption of a product has a tangible, features orientation of course. That’s the easiest way to think about why people buy your product.
But the “job-to-be-done” approach goes beyond that. It plumbs the deeper motivations surrounding use of your product. Understand that, and you can design products that attach themselves more closely to satisfying customers’ needs.
How do we apply this theory to Marketing?
As marketers we’re used to thinking in a series of attributes. Customers fit certain demographic profiles. Product are trumpeted for their new formula or how they taste better. But customers don’t buy products because of an abstract series of attributes; they buy them to solve a specific job. Jobs-To-Be-Done theory helps us determine how to create or position a product by looking at what job a customer might hire it to do.
In this talk, Brant will give an overview of JTBD theory, explain how to determine a Job-to-be-Done, and teach you how marketing can be positioned around the Job instead of product attributes.
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Using Paper as a Design Element with Mac Paper & Neenah Paper
/in Past Events /by Christian SchmidTuesday, May 26th 2015
11:30am – 1:00pm
Eastman Toy F. Reid Employee Center
Barberitos Taco Bar!
About the Event:
Please join AAF NETN, Mac Paper’s Blakeley Worley, and Neenah Paper’s Barry Clough to discover how to effectively use paper as a design element in your printed marketing materials. From manufacturing to sustainability to visual aesthetics, paper can be complicated, but its importance is undeniable.
This event will inspire your creativity and help you understand how paper can add value to your design and be an integral piece of the design process. Plus they’re bringing lots of samples!
Free for members, $25 for non-members and $10 for students.
** Please RSVP with Christian (christian@aafnetn.com) if you plan to attend as a member or non-member **
About the Speakers:
2015 Student Portfolio Review
/in Past Events /by Christian SchmidJoin us for one of our favorite annual events!
Thursday, April 23rd
5:30 – 7:30pm
DoubleTree Hotel in Johnson City
Welcome the next generation of advertising pros by reviewing local students’ portfolios and resumés. Refreshments will be served.
This event is free for members and non-members. Please RSVP with Christian Schmid (christian@aafnetn.com) if you would like to participate.
Thank you for coming!
Now enjoy these images taken at the event
Don’t Just Make the Logo Bigger! With Karl Sakas
/in Past Events /by Christian SchmidWhat: Monthly luncheon keynote for AAF NETN
When: Thursday, April 2, 2015 from 11:30am-1:00pm (keynote from 12-1pm)
Where: Toy F Reid Center, Eastman, Kingsport, TN
Cost: Free for AAF NETN members, $25 for non-members
About the Event:
Everyone wants to help good advertising clients, whether you work at a marketing agency or in media, do freelance work, or help internal marketing “clients” at your company. As horror-story sites like “Clients from Hell” illustrate, it’s a tough world out there for marketing professionals… but it doesn’t have to be that way!
Marketing agency business expert Karl Sakas from Sakas & Company will show AAF NETN members and guests how to find the right clients, how to get clients to pay you for more of your work, and how to say “no” to clients without burning bridges.
This luncheon event includes a hands-on Q&A with Karl to answer your real-life questions about how to handle difficult client situations. Thanks to AAF NETN, you’ll go back to the office with plenty of concrete ideas to make your job easier.
About Karl:
Karl Sakas is on a mission to help digital marketing agency owners create the agency they always wanted. He’s been doing client service since he was 15 years old, when he started a web design and business consulting firm while in high school in the D.C. area.
A fourth generation business owner, Karl’s led the business operations team at two different digital marketing agencies, and has 18+ years of consulting experience. He’s known for helping his clients maximize productivity, improve business operations, and achieve their agency’s potential.
Karl has written three books about managing marketing agencies, including “The Agency Fast Track” series. As the president of Sakas & Company in Raleigh, NC, he provides agency consulting, business coaching, and operations training for digital marketing agencies on 5 continents. Outside of work, Karl serves as VP of Programming for Triangle AMA and volunteers as a bartender on a 1930s railroad car.
If you’d like to make more money without working more hours or increasing your agency’s client count, get a free copy of Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable when you sign up for Karl’s email newsletter at http://sakasandcompany.com/newsletter/
Global Presence in a Small World
/in Past Events /by Christian SchmidThe AAF of Northeast Tennessee is proud to co-sponsor this amazing opportunity with the ETSU Department of Mass Communications.
The Coca-Cola Company has 17 one billion dollar brands in the portfolio. Those brands range from Coca-Cola, Sprite, Diet Coke, Coke Zero, Simply, DASANI, Fanta, vitaminwater to Aquarius, del Valle and Georgia. Most of the billion dollar brands have household familiarity, but some are unique to regions across the globe.
So what does it take to
build a Billion Dollar Brand?
Kristin will talk about the opportunities to market some of the best brands in the world in the global marketplace. She will outline how Coca-Cola approaches building brands and connecting with consumers, regardless of where they reside.
Tuesday, February 24th From 11:30 pm – 1:00 pm
ETSU Culp Center Dining Room Room [MAP]
About Kristin Bitter
Kristin has been privileged to work in the Coca-Cola system for over 11 years. She has held roles in Marketing, Promotions, Customer Management and now manages the business to business efforts for The Coca-Cola Company which includes, advertising, public relations, trade shows and the b2b website www.CokeSolutions.com
Kristin has spent several years in the agency world, most recently at Ogilvy and Mather Atlanta, and earlier in her career at McCracken Brooks Minneapolis. She has worked in Fortune 50 companies (Coca-Cola and Frito Lay Inc.) as well as small, family-run businesses including her own start-up companies. Kristin’s diverse background gives her a unique point of view which allows her to relate to many business situations and clients/customers.
Kristin is originally from Minnesota, but after 19 years, she calls Atlanta her home. She gets to East TN often and enjoys spending time in the great Smoky Mountains at her rental condo in Pigeon Forge.
This event is free to AAF Northeast Tennessee members,
$25 for Non-Members and $15 for Students.
To register for this event, email christian@aafnetn.com
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