What: Monthly luncheon keynote for AAF NETN
When: Thursday, April 2, 2015 from 11:30am-1:00pm (keynote from 12-1pm)
Where: Toy F Reid Center, Eastman, Kingsport, TN
Cost: Free for AAF NETN members, $25 for non-members
About the Event:
Everyone wants to help good advertising clients, whether you work at a marketing agency or in media, do freelance work, or help internal marketing “clients” at your company. As horror-story sites like “Clients from Hell” illustrate, it’s a tough world out there for marketing professionals… but it doesn’t have to be that way!
Marketing agency business expert Karl Sakas from Sakas & Company will show AAF NETN members and guests how to find the right clients, how to get clients to pay you for more of your work, and how to say “no” to clients without burning bridges.
This luncheon event includes a hands-on Q&A with Karl to answer your real-life questions about how to handle difficult client situations. Thanks to AAF NETN, you’ll go back to the office with plenty of concrete ideas to make your job easier.
About Karl:
Karl Sakas is on a mission to help digital marketing agency owners create the agency they always wanted. He’s been doing client service since he was 15 years old, when he started a web design and business consulting firm while in high school in the D.C. area.
A fourth generation business owner, Karl’s led the business operations team at two different digital marketing agencies, and has 18+ years of consulting experience. He’s known for helping his clients maximize productivity, improve business operations, and achieve their agency’s potential.
Karl has written three books about managing marketing agencies, including “The Agency Fast Track” series. As the president of Sakas & Company in Raleigh, NC, he provides agency consulting, business coaching, and operations training for digital marketing agencies on 5 continents. Outside of work, Karl serves as VP of Programming for Triangle AMA and volunteers as a bartender on a 1930s railroad car.
If you’d like to make more money without working more hours or increasing your agency’s client count, get a free copy of Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable when you sign up for Karl’s email newsletter at http://sakasandcompany.com/newsletter/
Leveraging Digital Data
/in Past Events /by Jenny KontosThursday, August 13, 2015
11:30am – 1:00pm
Natural History Museum Annex (Gray Fossil Site) [map]
Free for members, $25 for non-members and $15 for students.
RSVP with progam chair Hali McCurdy (hali@aafnetn.com) if you plan to attend as a member or non-member.
Lunch will be provided.
The Digital Analytics Landscape at the American Cancer Society:
A Non Profit Story of Leveraging Digital Data to Improve Marketing Strategy & Develop Actionable Insight
The American Cancer Society leverages digital analytics on a daily basis to make valuable optimization decisions and to inform digital marketing strategy. Ashleigh will discuss some of the most important metrics her team measures and how the society uses this data to impact positive change.
As the director of digital analytics for the American Cancer Society, she maintains the integrity of digital data for the world’s largest voluntary health organization. Earlier this year, her Analytics team was awarded the Google Analytics Summit, Award of Excellence for their innovative work identifying diverse user segments of cancer.org to improve marketing strategies and enhance user experience of the site.
10 Ways Millennials & Gen Z are Changing the Game
/in Past Events /by Jenny KontosThursday, July 16th
11:30 am – 1:00 pm
Eastman’s Toy F Reid Center, Rm. 219 (map)
+ Barberitos Taco Bar!
This event is free to AAF Northeast Tennessee members,
$25 for Non-Members and $15 for Students.
To register for this event, email Hali McCurdy.
Cultural paradigms are shifting, traditional marketing models aren’t working, and new rules for building great brands are being written. These changes are rooted in the lifestyles, behaviors and needs of the nation’s youngest consumers and families.
Tyree’s talk will challenge you to consider topics like:
This must-see presentation blends case studies, trend data and professional expertise to reveal the secrets of winning in business today and in the coming years.
About Wynne Tyree
Wynne Tyree is the founder and president of Smarty Pants®, a youth-centric market research and strategic consulting firm. She is a leading authority on the lifestyles and consumer behaviors of kids, teens and families around the globe, and a gifted brand builder and business woman.
Tyree began her marketing career on New York’s highly-competitive Madison Avenue, where she helped bring strategic planning to Young & Rubicam and Grey Global Group. In 2004, she created Smarty Pants® and has grown the company from a laptop and a phone line to a $20MM consultancy that conducts online and in-person research for corporate giants like LEGO, Target, Nickelodeon, Netflix, Hasbro, Kellogg’s, Microsoft, Dick’s Sporting Goods, McDonald’s and Disney.
Tyree regularly speaks at events and conferences and is a guest lecturer at Boston College, Syracuse University and ETSU. She is a contributor to Advertising Age, Kidscreen, Brandweek, Forbes and the Los Angeles Times, and her research has been profiled on ABC’s World News Tonight and in several books.
A native of Kingsport, Tyree is a magna cum laude graduate of Syracuse University with a master’s degree from Temple University. She now resides in Johnson City with her husband and three children.
Jobs-To-Be-Done Theory & Marketing with Brant DeBow of BiTE Interactive
/in Past Events /by Christian SchmidJune 18th, 2015
11:30am – 1:00pm
Eastman’s Toy F Reid Center (map)
Free for members, $25 for non-members and $10 for students.
You must RSVP with club president Christian Schmid (christian@aafnetn.com) if you plan to attend as a member or non-member
[divider style=”hr-dotted”]
What Is Jobs-To-Be-Done Theory?
I start with the person I most associate with this notion, Clayton Christensen, author of The Innovator’s Dilemma. From this 2006 article on HBS Working Knowledge (http://hbswk.hbs.edu/ite
The usage/consumption of a product has a tangible, features orientation of course. That’s the easiest way to think about why people buy your product.
But the “job-to-be-done” approach goes beyond that. It plumbs the deeper motivations surrounding use of your product. Understand that, and you can design products that attach themselves more closely to satisfying customers’ needs.
How do we apply this theory to Marketing?
As marketers we’re used to thinking in a series of attributes. Customers fit certain demographic profiles. Product are trumpeted for their new formula or how they taste better. But customers don’t buy products because of an abstract series of attributes; they buy them to solve a specific job. Jobs-To-Be-Done theory helps us determine how to create or position a product by looking at what job a customer might hire it to do.
In this talk, Brant will give an overview of JTBD theory, explain how to determine a Job-to-be-Done, and teach you how marketing can be positioned around the Job instead of product attributes.
[divider style=”hr-dotted”]
Using Paper as a Design Element with Mac Paper & Neenah Paper
/in Past Events /by Christian SchmidTuesday, May 26th 2015
11:30am – 1:00pm
Eastman Toy F. Reid Employee Center
Barberitos Taco Bar!
About the Event:
Please join AAF NETN, Mac Paper’s Blakeley Worley, and Neenah Paper’s Barry Clough to discover how to effectively use paper as a design element in your printed marketing materials. From manufacturing to sustainability to visual aesthetics, paper can be complicated, but its importance is undeniable.
This event will inspire your creativity and help you understand how paper can add value to your design and be an integral piece of the design process. Plus they’re bringing lots of samples!
Free for members, $25 for non-members and $10 for students.
** Please RSVP with Christian (christian@aafnetn.com) if you plan to attend as a member or non-member **
About the Speakers:
2015 Student Portfolio Review
/in Past Events /by Christian SchmidJoin us for one of our favorite annual events!
Thursday, April 23rd
5:30 – 7:30pm
DoubleTree Hotel in Johnson City
Welcome the next generation of advertising pros by reviewing local students’ portfolios and resumés. Refreshments will be served.
This event is free for members and non-members. Please RSVP with Christian Schmid (christian@aafnetn.com) if you would like to participate.
Thank you for coming!
Now enjoy these images taken at the event
Don’t Just Make the Logo Bigger! With Karl Sakas
/in Past Events /by Christian SchmidWhat: Monthly luncheon keynote for AAF NETN
When: Thursday, April 2, 2015 from 11:30am-1:00pm (keynote from 12-1pm)
Where: Toy F Reid Center, Eastman, Kingsport, TN
Cost: Free for AAF NETN members, $25 for non-members
About the Event:
Everyone wants to help good advertising clients, whether you work at a marketing agency or in media, do freelance work, or help internal marketing “clients” at your company. As horror-story sites like “Clients from Hell” illustrate, it’s a tough world out there for marketing professionals… but it doesn’t have to be that way!
Marketing agency business expert Karl Sakas from Sakas & Company will show AAF NETN members and guests how to find the right clients, how to get clients to pay you for more of your work, and how to say “no” to clients without burning bridges.
This luncheon event includes a hands-on Q&A with Karl to answer your real-life questions about how to handle difficult client situations. Thanks to AAF NETN, you’ll go back to the office with plenty of concrete ideas to make your job easier.
About Karl:
Karl Sakas is on a mission to help digital marketing agency owners create the agency they always wanted. He’s been doing client service since he was 15 years old, when he started a web design and business consulting firm while in high school in the D.C. area.
A fourth generation business owner, Karl’s led the business operations team at two different digital marketing agencies, and has 18+ years of consulting experience. He’s known for helping his clients maximize productivity, improve business operations, and achieve their agency’s potential.
Karl has written three books about managing marketing agencies, including “The Agency Fast Track” series. As the president of Sakas & Company in Raleigh, NC, he provides agency consulting, business coaching, and operations training for digital marketing agencies on 5 continents. Outside of work, Karl serves as VP of Programming for Triangle AMA and volunteers as a bartender on a 1930s railroad car.
If you’d like to make more money without working more hours or increasing your agency’s client count, get a free copy of Don’t Just Make the Logo Bigger: Taking Clients from Painful to Profitable when you sign up for Karl’s email newsletter at http://sakasandcompany.com/newsletter/
Global Presence in a Small World
/in Past Events /by Christian SchmidThe AAF of Northeast Tennessee is proud to co-sponsor this amazing opportunity with the ETSU Department of Mass Communications.
The Coca-Cola Company has 17 one billion dollar brands in the portfolio. Those brands range from Coca-Cola, Sprite, Diet Coke, Coke Zero, Simply, DASANI, Fanta, vitaminwater to Aquarius, del Valle and Georgia. Most of the billion dollar brands have household familiarity, but some are unique to regions across the globe.
So what does it take to
build a Billion Dollar Brand?
Kristin will talk about the opportunities to market some of the best brands in the world in the global marketplace. She will outline how Coca-Cola approaches building brands and connecting with consumers, regardless of where they reside.
Tuesday, February 24th From 11:30 pm – 1:00 pm
ETSU Culp Center Dining Room Room [MAP]
About Kristin Bitter
Kristin has been privileged to work in the Coca-Cola system for over 11 years. She has held roles in Marketing, Promotions, Customer Management and now manages the business to business efforts for The Coca-Cola Company which includes, advertising, public relations, trade shows and the b2b website www.CokeSolutions.com
Kristin has spent several years in the agency world, most recently at Ogilvy and Mather Atlanta, and earlier in her career at McCracken Brooks Minneapolis. She has worked in Fortune 50 companies (Coca-Cola and Frito Lay Inc.) as well as small, family-run businesses including her own start-up companies. Kristin’s diverse background gives her a unique point of view which allows her to relate to many business situations and clients/customers.
Kristin is originally from Minnesota, but after 19 years, she calls Atlanta her home. She gets to East TN often and enjoys spending time in the great Smoky Mountains at her rental condo in Pigeon Forge.
This event is free to AAF Northeast Tennessee members,
$25 for Non-Members and $15 for Students.
To register for this event, email christian@aafnetn.com
[button url=”mailto:christian@aafnetn.com” class=”button” size=”small” color=”silver” target=”_self” lightbox_content=”” lightbox_description=””] RSVP [/button]
Drop Off Party: 2015 American Advertising Awards of Northeast Tennessee
/in Past Events /by Christian SchmidJoin us at Beef O Brady’s for our annual AAAs drop off party! Bring your entries and get fired up with your peeps as we close out the entry process and get to judging your creative.
Wednesday, January 14
5:30pm – 7:00pm
Beef O Brady’s in Boones Creek
[button url=”http://notyourdaddysaddys.com/” class=”button” size=”large” color=”orange” target=”_blank” lightbox_content=”” lightbox_description=””] More Info on the 2015 AAAs [/button]
Local advertisers, agencies, suppliers and the American Advertising Federation of Northeast Tennessee (AAF-NETN) are preparing for their industry’s biggest event – its largest advertising competition – the American Advertising Awards.
AAF-NETN announces its call for entries to be submitted by professionals and students from across the Tri-Cities region for its local awards event, to be held February 21, 2015, at Old South in Downtown Johnson City. The annual event brings in judges from outside the district to critique the region’s best work and honor industry teams in more than 70 categories. Award-winning work advances to the district competition, where creative work has a chance to advance to the national competition.
“The awards gala is the biggest night of the year for our local chapter,” says Samara Litvack, AAF-NETN board member. “We are moving the event to a new location, giving it a bit of a new look and feel. We’ll have live music at this year’s gala and we’re changing up a couple other things to showcase how the industry has evolved over the last several years.”
The event’s theme – “Not Your Daddy’s Addys” – will capitalize on current trends and buzzwords, such as hashtags and selfies, while paying homage to the roots of the advertising industry and the awards banquet. Deadline for entries will be January 13 at 5:00 p.m. via online submission located at the American Advertising Awards website. Participants are also invited to attend the submission drop off party on January 14 from 6-8 p.m. at Beef O’Brady’s in Boones Creek.
New to this year’s competition, AAF-NETN is introducing a few “local-only categories” providing an opportunity to shine the spotlight on “the one that got away,” as well as vendors from the printing and finishing industries. New categories have also been created for various creative team types – agency, in-house, and freelance. For details on the new categories or how to submit creative work, visit www.notyourdaddysaddys.com.
WJHL Invites Students Pursuing Degrees in Broadcast Television or Digital Media to Apply for Media General’s Minority Scholarship and Training Program by January 30, 2015
/in News /by Christian SchmidJOHNSON CITY, TN, JANUARY 2, 2015 – WJHL News Channel 11 announced that Media General, Inc. (“Media General”; NYSE:MEG), one of the nation’s largest multimedia companies, is now accepting applications for its Minority Scholarship and Training Program until January 30, 2015. The Company will award two scholarships/internships to commence in Summer 2015: one for a qualified college sophomore or junior student focused on a career in broadcast television, and one for a qualified college sophomore or junior student focused on a career in digital media.
Each student will receive either a one-year or two-year scholarship for up to ten thousand dollars ($10,000) per year, which can be used toward tuition, fees, books, and room and board. In addition, Media General will provide each student with hands-on training through a paid internship program at one of its television stations or digital businesses around the country. The Minority Scholarship recipients will be assigned full-time positions at Media General upon graduation and successful completion of the training program.
Applications will be accepted until January 30, 2015. The application and criteria for Media General’s Minority Scholarship and Training Program can be accessed via the Company’s website, http://www.mediageneral.com/careers/scholarship.html.
Media General’s Minority Scholarship and Training Program is an integral part of the Company’s strategy to strengthen its talent base and deepen connections within its local communities by building on the cultural diversity of its workforce.
ABOUT WJHL
WJHL-TV, News Channel 11, is a CBS-affiliated television station licensed to Johnson City, Tennessee, USA. WJHL-TV is owned by Richmond, Virginia-based Media General and is the CBS Television Network affiliate for the Tri-Cities area of northeastern Tennessee and southwestern Virginia. The station has studios on East Main Street in downtown Johnson City, and its transmitter is located on Holston Mountain.
A Roundtable Lunch with Elliott Earls
/in Past Events /by Christian SchmidA Roundtable Lunch with Elliott Earls
Friday, October 24th
From 12:00 pm – 1:00 pm
The Reece Museum at ETSU (Map)
Join us for lunch and a roundtable discussion with Elliott Earls on “The Mechanics of Hybrid Design Practice (The Space Between Design and Contemporary Art)”.
His work as a designer and artist has been exhibited widely and is represented in major collections, including those of the Cooper-Hewitt, Smithsonian National Design Museum, scheduled to open this December in New York; the Wolfsonian at Florida International University, Miami Beach; and the Miami Art Museum.
This event is free and sponsored by AAF Northeast Tennessee, ETSU Graphic Design Collective & The FL3TCH3R Exhibit.
About Elliott Earls
As a typographer, his original type design is distributed worldwide by Emigre Inc. Some of Earls’s poster designs are part of the permanent collection of the Cooper-Hewitt National Design Museum, Smithsonian Institution and he has bronze busts in the Wasserman Collection. Earls’s multi-media piece entitled “Eye Sling Shot Lions” is part of the Cooper-Hewitt Museum’s research file. In 2001, Earls was a finalist for the Chrysler National Design Award in New Media. In January 2006, Earls performed his latest performance piece “Bull and Wounded Horse” at Music Hall Detroit with his band The Venomous Sons of Jonah. Earls has lectured extensively at American universities, and has given workshops on design, culture, and new media in Europe and America.
To register for this event, email christian@aafnetn.com
You’re also invited…
to Earl’s presentation from 4-5 PM on Thursday October 23rd and The FL3TCH3R Exhibit awarding reception from 5-7 PM – all at the Reece Museum!