BOCA RATON, Fla. – A social media campaign full of six-second home improvement tips from Lowe’s earned Best of Show honors for BBDO New York in the 2014 American Advertising Awards national competition.
Lynette Rios of the San Diego Portfolio Studio took home the Student Best of Show for a print campaign for Mini Maglite.
The awards were given at a gala event that closed the American Advertising Federation’s ADMERICA! national conference here Saturday (May 31).
BBDO’s campaign for Lowe’s harnessed the power of Vine, an online network for sharing videos no more than six seconds in length. The agency created a series of simple home improvement and decorating tips expressed in six-second videos shot mostly in stop-motion.
Rios’ ads featured tiny figures – George Washington on a quarter, a mouse and toy army men – shielding their eyes from the bright light of the Mini Maglite.
The work was judged the best out of more than 1,500 national finalists in the three-level competition. More than 40,000 entries were judged in more than 150 local competitions around the country. Seventy-five professional entries earned Gold ADDY Awards and 159 earned Silver. Student entrants earned 20 Gold and 39 Silver ADDYs.
A complete list of winners and images of the entries are available at http://winners.americanadvertisingawards.com/