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Leveraging Digital Data

Thursday, August 13, 2015
11:30am – 1:00pm
Natural History Museum Annex  (Gray Fossil Site) [map]

Free for members, $25 for non-members and $15 for students.

RSVP with progam chair Hali McCurdy (hali@aafnetn.com) if you plan to attend as a member or non-member.

Lunch will be provided.


The Digital Analytics Landscape at the American Cancer Society:
A Non Profit Story of Leveraging Digital Data to Improve Marketing Strategy & Develop Actionable Insight

The American Cancer Society leverages digital analytics on a daily basis to make valuable optimization decisions and to inform digital marketing strategy. Ashleigh will discuss some of the most important metrics her team measures and how the society uses this data to impact positive change.


Ashleigh Bunn headshotWith nearly 10 years of digital marketing and analytics experience, Ashleigh Bunn has developed and deployed digital marketing strategies for a variety of clients from diverse verticals. Her passion and enthusiasm for her field has also afforded her the opportunity to share successful strategies, training enterprise level teams for digital marketing and analytics success. She is currently channeling this passion as an adjunct professor for ETSU’s Masters of Digital Marketing Program.

As the director of digital analytics for the American Cancer Society, she maintains the integrity of digital data for the world’s largest voluntary health organization. Earlier this year, her Analytics team was awarded the Google Analytics Summit, Award of Excellence for their innovative work identifying diverse user segments of cancer.org to improve marketing strategies and enhance user experience of the site.