Rachel Cain is the Corporate Digital Marketing Manager for Eastman and responsible for Eastman’s Global Marketing Communications’ GDPR strategy. GDPR, or the General Data Protection Regulation, applies to organizations that are established in one or more Member States in the EU. It also applies to organizations established outside the European Union if they process personal data or monitor the behavior of EU residents.
Find out how Eastman prepped for this mammoth privacy law and what was learned along the way. Cain’s team was tasked with scoping and implementing functionality to ensure GDPR readiness by May 25, 2018 and avoid the possibility of fines as much as 20M Euro or 4% of global turnover.
About Rachel Cain
Rachel Cain is the Corporate Digital Marketing Manager for Eastman. Cain leads a team of digital marketers at Eastman to support the growth efforts of the company. This includes the real slick stuff like design, UX, and SEO. And it also includes the necessary evils, like marketing math and privacy. While there are more glamorous subjects, it’s likely true that marketers, PR pros, and social media gurus are going to be affected by privacy law in the coming years. Eastman used the law that went into effect May 25 as an opportunity to maximize efficiencies in the digital marketing space, and learned a ton in the process. Cain will share her experiences and lessons learned along the way.
More Information about Eastman
Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction, and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in more than 100 countries and had 2017 revenues of approximately $9.5 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 14,000 people around the world. For more information, visit www.eastman.com.
More Information about the GDPR
GDPR was created with the purpose of protecting the personal data of the natural person and the processing of that data. It is not entity or company data. It includes employee, alumni, dependent, contractor, supplier, and customer personal data. Personal data can include name, personal/business phone number and email addresses, an IP address, employee performance, and health information.
The regulation focuses on the rights of the data subject. These rights include:
- Right of access to the data
- Right of rectification
- Right to erasure
- Right to restriction of processing
- Right to data portability
- Right to object
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