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Reimagining Your Marketing Strategy During and Beyond COVID-19 with Laura Mansfield and Jordan Vines

October 22 @ 12:00 pm - 1:00 pm

 

The health and wellbeing of our community, AAF members, students, and guest speakers are our top priority, so this month’s AAF luncheon will be a Zoom Event


Reimagining your marketing strategy during and beyond COVID-19  -A look at how brands responded, reacted, and pivoted their marketing strategies to survive and even thrive during a global pandemic.

 

Key Takeaways
  • How an agency handles client panic
  • How an industry shifts to working remotely
  • For success, the glass has to remain half full

 

Date: Thursday, October 22, 12:00 – 1:00
Location: Zoom

 

Laura Mansfield, Director of Public Relations
Laura Mansfield is a two-time Tombras employee, having served as senior vice president and executive director of public relations and social media during her previous tenure. Before that, she spent a decade on the client-side as vice president of corporate communications for a $10 billion national student loan service provider. A published author and former university professor, Laura holds an MBA in finance in addition to her accreditation in public relations.

@yoginigangsta

 

Jordan Vines, Public Relations Specialist
Jordan Vines is a proud alumna of UTK’s advertising and public relations program, where she was recognized as PR Student of the Year.  After graduating a year early, she hit the ground running at Tombras, where she specializes in media relations and PR analytics. Recently, Jordan was honored to receive PRSA’s Rising Young Professional Award.
@jordanvines_

 
 
 
 

Fun Facts:   
  • Tombras is 100% indie–founded in 1946 and independent since Day 1.
  •  Tombras is headquartered in Knoxville with offices in ATL, CLT, DC, and NYC.
  • We’re a 3rd generation family-owned business.
  • Our full-service social media team executes ongoing programs for 30+ clients.
  • Laura is a certified yoga instructor.
  • Jordan rides a Kawasaki Ninja 1000
  •  Tombras PR has a mascot named Milo.

 

Tombras is a 330+ employee, full-service agency with a digital mindset.
With $350 million in annual billings, Tombras is one of the top independent agencies in North America. We blur the lines between a creative agency, a digital agency, and a management consultancy. Our digital offering is married to the discipline and rigor of our EFFIE-winning strategists and Cannes Lion-winning creative directors. We are united by our philosophy: connecting data and creativity for business results®.
@tombras

 

RSVP Now
Members: FREE
Non-Members: $20

  • $0.00

Details

Date:
October 22
Time:
12:00 pm - 1:00 pm
Event Category:

Venue

Zoom
TN United States

Details

Date:
October 22
Time:
12:00 pm - 1:00 pm
Event Category:

Venue

Zoom
TN United States

As a member of AAF Northeast Tennessee, you can access a recording and a key takeaway document for our monthly programs. Consider it your resource for advertising best practices and new trends. Log in now to see what tips you might find in MyAAFNeTN! When you purchase your membership or renew, you’ll receive your username and password in your welcome email. If you have lost your credentials, please email info@aafnetn.com.