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Operating at the Speed of Culture with Bradley Eshbach

March 26 @ 11:30 am - 1:00 pm

 

In accordance with direction from AAF, the World Health Organization, and the Center for Disease Control, AAF Northeast Tennessee has decided to postpone our March lunch and learn event scheduled for Thursday, March 26, 2020. The health and wellbeing of our community, AAF members, students, and guest speakers are our top priority. We will monitor the situation and share a new date in the future.


Social isn’t just another media channel– it’s the only place you can actually connect with, learn from and react to your audience in real-time. Social is the only place you can interact with your consumer in the same way they interact with their friends, family, enemies, and idols.

But it is more than that: People can’t leave a comment on your billboard and they can’t re-share your TV ad. You can’t hide from your mistakes. Social is the only channel where we can break the 4th wall and share our brand’s stories with the humans that will keep our businesses thriving for decades to come.

 

But as an industry, we’ve fallen on bad habits. Social has become the “free” channel to dump your latest matching campaign baggage. We’ve stopped pushing clients to evolve and innovate, hiding behind the “best practices” provided directly by the social media platforms themselves.

 

We’ve let media kill social media. We’ve let process get in the way of progress. We’ve let performance metrics outweigh emotional resonance.

 

It’s time for a reset.

3 Things You’ll Learn

  1. Why thoughtful strategy gives your work an unfair cultural advantage
  2. How to look at your social content approach in a new way
  3. Real, actionable examples of how to operate at the speed of culture

 

Date: Thursday, March 26, 11:30 – 1:00
Location: Appalachian Federal Community Credit Union, Community Room
Food: Firehouse BBQ, baked beans, and salad

 

Bradley Eshbach is an enthusiast. He’s a strategic thinker helping great American brands evolve their relationship with culture. He helps artists get paid, leaders understand and brands matter. He believes in using creativity, curiosity and empathy to change brand’s role’s in modern society. He believes brands must shift to become patrons of the cultures they usually appropriate. Today, Bradley works at Havas, leading strategy in Chicago and Atlanta where he works closely with the leadership at Coca-Cola to reimagine a 100 years old advertising great.

RSVP Now
Members: FREE
Non-Members: $25
Students: $15

Details

Date:
March 26
Time:
11:30 am - 1:00 pm
Event Category:

Venue

Appalachian Community Federal Credit Union Community Room
5034 Bobby Hicks Hwy #2
Gray, TN 37615 United States
+ Google Map

Details

Date:
March 26
Time:
11:30 am - 1:00 pm
Event Category:

Venue

Appalachian Community Federal Credit Union Community Room
5034 Bobby Hicks Hwy #2
Gray, TN 37615 United States
+ Google Map