In accordance with direction from AAF, the World Health Organization, and the Center for Disease Control, AAF Northeast Tennessee has decided to postpone our March lunch and learn event scheduled for Thursday, March 26, 2020. The health and wellbeing of our community, AAF members, students, and guest speakers are our top priority. We will monitor the situation and share a new date in the future.
Social isn’t just another media channel– it’s the only place you can actually connect with, learn from and react to your audience in real-time. Social is the only place you can interact with your consumer in the same way they interact with their friends, family, enemies, and idols.
It’s time for a reset.
3 Things You’ll Learn
- Why thoughtful strategy gives your work an unfair cultural advantage
- How to look at your social content approach in a new way
- Real, actionable examples of how to operate at the speed of culture
Date: Thursday, March 26, 11:30 – 1:00
Location: Appalachian Federal Community Credit Union, Community Room
Food: Firehouse BBQ, baked beans, and salad
Bradley Eshbach is an enthusiast. He’s a strategic thinker helping great American brands evolve their relationship with culture. He helps artists get paid, leaders understand and brands matter. He believes in using creativity, curiosity and empathy to change brand’s role’s in modern society. He believes brands must shift to become patrons of the cultures they usually appropriate. Today, Bradley works at Havas, leading strategy in Chicago and Atlanta where he works closely with the leadership at Coca-Cola to reimagine a 100 years old advertising great.