How Market Research is Helping to Shape the Future of Car Shopping
Morgan Richards is Sr. Manager of Research at Cox Automotive, which owns major automotive brands like Kelley Blue Book and Autotrader.
The way people shop and buy cars has changed over the past decade and will continue to evolve at an even greater pace in the near future. Cox Automotive relies heavily on market research to guide its business and consult the automotive industry as technology advances and disrupts the current marketplace. In this presentation, Morgan will share some of the techniques and insights that Cox Automotive is utilizing to help shape the future of car shopping and drive business decisions. Morgan will speak to the group about the future of digital retailing and e-commerce, providing insight into how consumers will be researching and purchasing products in the future. He has great examples from his time in the industry; expect to hear more about when/how will people begin to research/move through the purchase funnel for self-driving cars!
MEMBERS: no charge
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