Date: July 25, 11:30 am – 1:00 pm
Location: ETSU Reece Museum, visitor parking pass required. Request one now.
Food: Firehouse BBQ, Salad
Speaker: Andrea Wiley, Director of Account Management at DCA Creative Communications Consulting
Just because you can, doesn’t mean you should.
In an ever changing digital world where new media seems to be created daily, Wiley breaks down how the role of an account manager has changed and how it has stayed the same.
Andrea Wiley is director of account management at DCA Creative Communications Consulting, an adjunct professor teaching Advertising at the University of Memphis and a columnist for Inside Memphis Business. Wiley has an impressive background in marketing and account management, encompassing the areas of corporate, non-profit, retail, and tourism and applies more than 15 years of successful agency experience to her client work every day. She is responsible for the creation and management of strategic communications plans that include digital, video, radio, outdoor and print advertising, public relations, sponsorships, direct mail, and the list goes on… But at her core she a friend, mentor, and an explorer with an insatiable sense of curiosity about herself and the world around her.