A half century after the Civil Rights Act and over two decades since the Americans with Disabilities Act, companies and their advertising agencies still struggle to create messaging that accurately reflects a diverse make-up.
3 takeaways from the presentation
- educate in an easy-to-follow yet engaging style on the size, scope and buying power of minorities and in more detail, that of people with disabilities, the largest minority group in America.
- bring powerful stories and examples of the transformation of portrayal and inclusion of people with disabilities in advertising.
- elevate the presentation with ideas on how attendees can increase connections with diversity and inclusion in their work and how inclusion is beneficial to club membership growth, program ideas and community engagement.
Josh Loebner is the Director of Strategy for Knoxville-based advertising agency, Designsensory. He is the author of the blog, advertisinganddisability.com and is a noted speaker and resource for journalists and industry leaders, most recently featured as an industry expert in New Mobility magazine’s cover story on advertising and disability. Josh spoke on the subject at the Forum on Workplace Inclusion alongside Singleton Beato, EVP of the 4A’s.
In 2016 he was elected to a three-year term on the City of Knoxville Mayor’s Council on Disability Issues and served as the 2015/2016 AAF District 7 Mosaic Chair. He is also a contributing author of a textbook on advertising and disability to be published in 2017, and teaches upper level communication courses as adjunct faculty at King University.
He is partially blind and visually impaired, which gives him a unique perspective and he always clearly sees the best in everyone.
MEMBERS: no charge