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Humanizing Healthcare with Chowning Aguilera

October 10 @ 11:30 am - 1:00 pm


This month, PRSA and AAF have partnered to bring you a new perspective on the evolving role of advertising, marketing and public relations in healthcare. 

Healthcare is often lamented to be slow to change and behind compared to other industries.

  • In what other setting do we go in without an understanding of what we will pay for before we make a purchasing decision? In fact, we’ve become adept at price shopping and comparison in most aspects of our lives—think about your weekly grocery shopping.
  • The comfort of home or inviting feeling of a relaxing hotel is directly opposed to the sterile, uninviting nature we’ve come to expect of hospitals and doctor’s offices. An interesting juxtaposition when you think about the optimal healing environment.
  • We can schedule almost anything from our phones, on-the-go. We can pay bills with a few touches on the screen. In healthcare? Typically, not the case. Modern conveniences that we expect in most aspects of life are far from mainstream in healthcare.

But past years brought a seismic shift. As marketers, advertisers and PR professionals, we’re at the forefront of humanizing healthcare alongside the organizations and businesses that make it happen, the ones that are changing all the previous examples for a different kind of healthcare.

We will discuss the evolving role of advertising, marketing and PR in healthcare…and for that matter how we even define healthcare today in a culture where trust erosion, instant gratification, personal health and wellness, and high deductible health plans have changed the whole paradigm transforming patients into consumers.

Date: Thursday, October 10, 11:30 am – 1:00 pm
Location: ETSU Millenium Center, Room 220
Food: Sandwiches and chips

Chowning Aguilera, Public Relations Healthcare Lead

Chowning leads the Jackson Spalding healthcare marketing and PR practice. Early in life, she dreamed of becoming a pediatrician, driven by her desire to help others. But, a fear of cadavers reoriented her passion for marketing stories delivering a different kind of medical impact.
She joined Jackson Spalding after more than a decade leading healthcare-focused Dodge Communications (now known as MERGE), which she helped build from startup to a successful private equity acquisition in 2015. During her 10+ years with Dodge, Chowning was a leading strategic advisor to healthcare organizations and multinational companies developing healthcare-related verticals. She’s pretty much done it all – from establishing new brands, reversing negative public perceptions, and helping healthcare companies reach their sales or acquisition goals. In her words, she’s always looking for new ways to “make nerdy sexy.”

RSVP Now

Members of PRSA and AAF: FREE
Non-Members: $25
Students: $15

Details

Date:
October 10
Time:
11:30 am - 1:00 pm
Event Category:

Venue

Millennium Centre
2001 Millennium Pl
Johnson City, TN 37604 United States
+ Google Map

Details

Date:
October 10
Time:
11:30 am - 1:00 pm
Event Category:

Venue

Millennium Centre
2001 Millennium Pl
Johnson City, TN 37604 United States
+ Google Map