Healthcare is often lamented to be slow to change and behind compared to other industries.
- In what other setting do we go in without an understanding of what we will pay for before we make a purchasing decision? In fact, we’ve become adept at price shopping and comparison in most aspects of our lives—think about your weekly grocery shopping.
- The comfort of home or inviting feeling of a relaxing hotel is directly opposed to the sterile, uninviting nature we’ve come to expect of hospitals and doctor’s offices. An interesting juxtaposition when you think about the optimal healing environment.
- We can schedule almost anything from our phones, on-the-go. We can pay bills with a few touches on the screen. In healthcare? Typically, not the case. Modern conveniences that we expect in most aspects of life are far from mainstream in healthcare.
But past years brought a seismic shift. As marketers, advertisers and PR professionals, we’re at the forefront of humanizing healthcare alongside the organizations and businesses that make it happen, the ones that are changing all the previous examples for a different kind of healthcare.
We will discuss the evolving role of advertising, marketing and PR in healthcare…and for that matter how we even define healthcare today in a culture where trust erosion, instant gratification, personal health and wellness, and high deductible health plans have changed the whole paradigm transforming patients into consumers.
Location: ETSU Millenium Center, Room 220
Food: Sandwiches and chips
Chowning Aguilera, Public Relations Healthcare Lead