From Great to Good
A Creative Director’s journey from finding fame to finding his mission in life.
At age 37, one of Wisconsin’s most legendary Writer/Creative Directors, Gary Mueller had it all. An amazing family. A prestigious job at one of Milwaukee’s largest and best agencies (BVK). A seemingly endless stream of national creative awards and accolades. Yet he was unsatisfied. Hear what happened to change Gary’s life and lead him to finding his true mission-starting the country’s only all-volunteer, non-profit ad agency, the signs that he wished he would have paid attention to along the way and what lessons he’s learned since, that just might change your life as well.
Chief Creative Officer, BVK
Founder: Serve Marketing
Gary Mueller is one of Midwest’s most legendary creatives. As a writer and Chief Creative Officer at Milwaukee ad agency BVK, and the founder of Serve, the country’s only all-volunteer, non-profit ad agency, Gary has built his career on producing provocative and sometimes controversial campaigns that generate national attention.
Whether he is putting pregnant teen on the side of buses or teen girls in vending machines on busy street corners, opening fake STD stores, or putting scratch and sniff dirty diapers on bus shelters, Mueller’s bold and surprising non-profit campaigns have been debated everywhere from the Today Show, CNN and Time Magazine to the New York Times, Newsweek and Huffington Post. And his work, has been honored across the globe from Cannes, OBIE’s and One Show, to the Clios, CA, and even the White House.
But most importantly his work has made an impact. Gary and his staff at BVK have donated over $18 million in cause marketing campaigns to help shine a light on more than 75 non-profit causes. Helping do everything from increase cancer screenings and youth std testing to reducing infant mortality and teen pregnancy rates in Milwaukee and other cities.
Gary is the father of four. And in his spare time he coaches girls basketball, runs the world’s largest endurance barefoot water ski championship-Footstock, sits on several non-profit boards and is Chairman of the Wisconsin Advertising Hall of Fame.
Food: Portobello’s Italian Bistro (Vegetable penne, Meat lasagna, garlic knots, tea/water)
Location: ETSU Reece Museum – need parking pass
Visit https://etsupws.etsu.edu/Parking/RequestVisitorPermit to request and print a parking pass that will need to be displayed in your vehicle.