Advertising and marketing play a large role in creating and supporting social norms in our society. During this talk, we’ll take a look at how these platforms can be utilized for the purposes of elevating sustainability through messaging techniques, behavioral economics, and best practices. We’ll also explore audience savvy, greenwashing, and other pitfalls along the way.
Date: November 14, 11:30 am – 1:00 pm
Location: ACFCU Community Room
Food: Firehouse BBQ
Erin Fenley is an experienced designer with a commitment to working for socially innovative and environmentally beneficial projects. Her work focuses on the ways in which design can facilitate sustainable behaviors and promote new social norms. Her professional career has included experience in UX design, energy efficiency campaigns, and art direction in advertising.