Rachel Cain explained how the GDPR (General Data Protection Regulation) effects advertisers in the US who want to market to citizens of the EU. She walked us through how her team at Eastman prepared for GDPR, how they created systems to comply with the new regulations, and the challenges they overcame.
GDPR makes the case that data privacy is a human right. Companies who have personal data are compelled under this new law to handle private data carefully and create systems that keep that data private.
You can read more about the specifics in Rachel’s presentation, available here as a PDF: