Event Wrap-Up: LinkedIn with Cindy Hagemann

We want to extend a big “Thank You!” to Cindy Hagemann for leading this event. Take a look at her tips for optimizing your LinkedIn profile.

Tip: Turn off your notifications to your connections: Profile photo icon at top of profile page = Settings & Privacy = Privacy = Sharing Profile Edits (change to NO)


Tip: Create 5 -10 key words to use in your profile for SEO that can include: skills; industry-related terms; education; training; certifications; computer platforms; etc.


New for LinkedIn in 2017

  • LinkedIn is now using a combination of human editors and new algorithms
  • You will see more content and fewer status updates (Tip: Sort news feed to Recent vs. Top to see more content)
  • Your homepage feed now suggests organic, sponsored, and native advertising content that they YOU users might be interested in reading
  • The feed will also help users follow trending stories … similar to Facebook



  • Header/Cover Photo – 1584 wide by 396 high or 1000 x 425 pixels
  • Profile Photo – 400 x 400 pixels

Headline Includes: Name, Title (High SEO) -120 characters max, Location, Education (Tip: Put all of this in manually instead of allowing it to populate as you complete the sections)


Summary (Key Words)

  • 2,000 characters max
  • Tell your professional story
  • 2,000 characters max
  • Use key words
  • 2-3 paragraphs
  • Write it in Word, format with bullets (if you want), run spell/grammar check, then copy/paste in to LinkedIn
  • Summary Section is not completely visible to your Connections without opening it up by clicking on it – Tip: make your first two sentences interesting enough to “click”
  • Analytics available right on your page with a Dashboard that is private to you
  • Follow your Activity and the Activity of your Connections


Contact Info

  • Customize URL – make it your name
  • Email – add
  • Phone (optional) – add when looking for a job or use company phone after you have a job or cell, if comfortable doing so


Experience (Key Words)

  • Title – 100 characters max
  • Company – link to the company’s LinkedIn page for logo to display
  • Description – add what you do at the company using 1,000 characters max


Skills & Endorsements (Key Words)

  • Up to 50 key words can be used
  • High SEO for the skill that are endorsed by your connections
  • Move important skills to the top of your list
  • Endorse connections for their skills


Publishing Interface (Bloggers apply here)

  • Writers with original content have a wonderful opportunity to post their content LinkedIn with one click.
  • Analytics are available for each post to the writer
  • SEO for the LinkedIn Publishing platform


Join Groups

  • Types of Groups: Alumni, Industry related, networking, job searching
  • Search for Groups to join
  • Join up to 50 Groups
  • Share articles, events, promotions in Groups


Additional Analytics

  • In addition to the usual analytics that we are used to Who Viewed Your Profile or Users Who Liked Your Post – LinkedIn now provides more analytics about how other users interact with the content you share.
  • Now, users can see not only who likes their content, but which companies they come from and what roles they’re in.
  • Also, suggests articles that I might want to share with my connections for more engagement.


Search Capabilities

Now when using the Search Bar – users have can choose:

  • Search – All
  • Search – People
  • Search – Jobs
  • Search – Content
  • Search – Companies
  • Search – Groups
  • Search – Schools

These search options allow the users to narrow down their search field or to be a broader search by using the All option.


Connect with Cindy on LinkedIn: www.linkedin.com/in/cindyhagemann

Need any LinkedIn Assistance? Cindy Hagemann crhagemann@gmail.com Cell: 252-455-0298