On December 15th, entrepreneur and 3rd generation advertising pro Jose Castillo shared his story with AAF NETN at the Birthplace of Country Music. From his grandfather’s advertising firm in Mexico City, to his father Joe’s stint on America’s Got Talent, to Jose’s company Flavor Inc, the Castillos have cemented their legacy for doing “spicy” things all over the world.
Bland is the Enemy
If being flavorful and impactful is our goal in what we do, then being bland is the enemy. Here are the ingredients that create Jose’s recipe for being spicy:
- Unique – Copying others isn’t going to cut it. You have to find your own voice and share with the world what makes you or your company different from everyone else.
- Honest – Tell the whole story. Don’t be afraid to get real.
- Shared – You can’t share your flavor if you hoard it all to yourself. You have to share to grow.
- Inspired – Can you impact others in a way that they want to take immediate action?
In sharing his family’s super secret Pico de Gallo recipe, Jose shared the ingredients which each make up a part of his life. The tomatoes are the sweet base, giving him a foundation of goodness. The onions are the sad or difficult parts of life, necessary to create a truly flavorful life. The cilantro, lime, salt, and jalapeños all add their own unique flavor to create the final, tasty recipe.
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