Event Wrap-Up: AAF 101

Today, in our first program of the fiscal year, we inducted our 2017-2018 board (pictured above). We also conducted an AAF 101 panel. Here are some of the FAQs our veterans answered for the group today:

What are the benefits of AAF at the local and national levels?

Personal benefits:
By getting involved with the club (i.e., attending programs, joining committees, attending the American Advertising Awards, joining the board) you will have ample opportunity for education, networking, leadership development, and personal and professional recognition. Most members of the board have made lifelong friends and professional connections through the club – not just on the local level, but throughout the region and the country.

Members also receive exclusive discounts from many companies, including AdWeek, FedEx, Experian, Hertz, Nationwide, Office Depot, and more.

Industry benefits:
AAF National is active in government relations relating to the advertising industry. Elected officers at all levels of the club (local, district, and national) keep a finger on the pulse of what’s happening in the government that could directly or indirectly affect our industry and actively work to protect the integrity and best interest of the industry. At all levels of the club, there are also initiatives in diversity, education, public service, and government that have influence on members and nonmembers across the country.

What is District 7?

The American Advertising Federation is a national organization. Our local club is AAF Northeast Tennessee. We are part of a five-state district (Tennessee, Georgia, Alabama, Louisiana, and Mississippi). There are 15 total districts and ours is District 7, which includes 20 clubs from those five states. As part of AAF NETN, you are also part of District 7 and AAF National.

How can I “sell” the value of AAF to my employer?

AAF provides leadership opportunities. Serving on the board or initiative teams helps develop leadership skills that directly translate to the personal and professional lives of members.

AAF provides continuing education. Through monthly luncheons, the club brings speakers from all over the country to speak on a variety of topics.

AAF is a fantastic opportunity to identify talent to fill open jobs. It’s also a great way to gain exposure for your business, through both membership and club sponsorship.

What are the responsibilities of board members?

Commit to one year of service. Attend monthly board meetings. Take ownership of your role and develop and execute strategies to support your initiative(s). Recruit and communicate with committee members to help you execute your initiative(s).

What are AAF conferences like?

AAF District 7 conferences are fun and education, and they always include a good mix of professional development and club development. They’re a great way to gain exposure to the club, while also networking with members from throughout the district.

AAF National conference is the same concept, but all districts are included. You get to see top caliber work from around the country at the National American Advertising Awards. You will be inspired by the Mosaic diversity panels. And you will make friends from ad clubs throughout the US.

How can I get more involved?

Contact us at info@aafnetn.com. We’re always on the lookout for new committee members and board members!

What is this year’s public service initiative?

We are supporting Tri-Cities animal welfare organizations – shelters, humane societies, etc. At today’s luncheon, we accepted canned dog and cat food, per the request of a local shelter. We’ll be doing a variety of activities at programs throughout the year to support this cause.

How do the American Advertising Awards work?

Our ADDYs planning committee meets for several months before the event to plan and execute. We divide responsibilities based on skill set and interest and meet in the evenings to check in and make sure things are getting done.

For ADDYs judging, we bring in three judges from outside our district. They judge each piece on a scale of 1-100. Entries are not judged against each other; each entry is judged on a set of criteria. The top tier percentages are awarded gold and silver, then winners move on to district and national competitions.

There is much more to learn about the AAF, but this is a little to get you started. Have more questions? Submit them to info@aafnetn.com.

Or attend our next luncheon and ask in person:
Date: August 3
Time: 11:30-1:00
Speaker: Mitchell West, WJHL regional
Location: Gray Fossil Site