Education

$400 Scholarship for 2020 – 21 academic year and a

1 year membership to AAF Northeast Tennessee (July 1, 2020 – July 1, 2021) worth $240

Application Process (Application deadline January 17, 2020):

• Complete application form 
• Must be Sophomore or Junior
• Must be declared major in advertising-related discipline: Marketing, PR, Advertising, Communications, Digital Media, Graphic Design
• Must have a 3.0 overall GPA
• Submit 500-1000 word statement of scholarship need. Statement must describe the student’s passion, vision, or drive for their chosen field of study.
  •  Submit 500-1000 word statement of scholarship need. Statement must include the student’s:
  • Passion, vision, or drive for their chosen field of study
  • Response on how networking within the local AAF NETN club will  be beneficial
  • Awards and leadership positions
• Either submit an Online Portfolio or Respond to 2 of the following challenge questions (500 words per question):
  • If you have a client with a limited budget, and they’re looking for ways to build their brand and grow awareness, what questions would you ask them first to determine the best strategy?
  • A client walks in with a due date a week out for a project that usually takes a month to complete. How do you handle the situation, and how would you suggest you reset their expectations?
  • When looking at a client’s web page, what kinds of things do you think are the most important to use to make an impact on visitors?
  • What is the opportunity a blog presents as a marketing tool?
  • Sometimes the market shifts, and marketing plans need to pivot, what are some ways you can check to make sure that you are making the best choices for your client?

Jan Gardner Scholarship

The Jan Gardner Memorial Scholarship recognizes academically talented students in advertising-related disciplines, helping them complete their undergraduate education. Reflective of the competitive world of business, the Jan Gardner Memorial Scholarship will be awarded on a competitive basis, rather than solely by recommendation.

Click here for more information: https://www.aafdistrict7.com/education/jan-gardner-scholarship/