Education

Jan Gardner Scholarship

The Jan Gardner Memorial Scholarship recognizes academically talented students in advertising-related disciplines, helping them complete their undergraduate education. Reflective of the competitive world of business, the Jan Gardner Memorial Scholarship will be awarded on a competitive basis, rather than solely by recommendation.

Click here for more information: https://www.aafdistrict7.com/education/jan-gardner-scholarship/

$300 Scholarship for 2018-2019 academic year and a

1 year membership to AAF Northeast Tennessee (July 1, 2018 – July 1, 2019) worth $240

Application Process (Due December 1, 2017):

• Complete application form 
• Must be Sophomore or Junior
• Must be declared major in advertising-related discipline: Marketing, PR, Advertising, Communications, Digital Media, Graphic Design
• Must have a 3.0 overall GPA
• Submit 500-1000 word statement of scholarship need. Statement must describe the student’s passion, vision, or drive for their chosen field of study.
  •  Submit 500-1000 word statement of scholarship need. Statement must include the student’s:
  • Passion, vision, or drive for their chosen field of study
  • Response on how networking within the local AAF NETN club will  be beneficial
  • Awards and leadership positions
• Either submit an Online Portfolio or Respond to 2 of the following challenge questions (500 words per question):
  • If you have a client with a limited budget, and they’re looking for ways to build their brand and grow awareness, what questions would you ask them first to determine the best strategy?
  • A client walks in with a due date a week out for a project that usually takes a month to complete. How do you handle the situation, and how would you suggest you reset their expectations?
  • When looking at a client’s web page, what kinds of things do you think are the most important to use to make an impact on visitors?
  • What is the opportunity a blog presents as a marketing tool?
  • Sometimes the market shifts, and marketing plans need to pivot, what are some ways you can check to make sure that you are making the best choices for your client?