Mitchell West, Regional Director of Nexstar Media Group, spoke to the club today about digital content marketing trends, mobile marketing, the Internet of Things, and much more. To listen to the full audio from today’s program or download the speaker’s presentation, click play below.
Huge thanks to everyone who contributed to our animal advocacy public service initiative by bringing supplies for SBK/Petworks!
Mark your calendars for September 21, when Morgan Richards from Cox Automotive will come speak to us about the future of digital retailing/e-commerce.
Full Audio Recording
Here’s a full audio recording of the meeting for anyone who was unable to attend:
- 5.7 hours per day spent on a smartphone or mobile device
- 16.8 billion monthly searches
- 207.2 million total monthly smartphone users
- Content Marketing is the top 3 for reach for the past 3 years
- Video content – 1.5-3 minutes is the optimal length for engagement