Bonnaroo and Gentlemen of the Road Promotions Director to Share Secrets to Success

Jeff Cuellar Head ShotJOHNSON CITY, Tenn. – Jeff Cuellar, the Director of Connectivity for AC Entertainment, the Director of Community Relations for the Bonnaroo Music Festival, the Director of Marketing and Business Development for Great Stage Park, will join AAF Northeast Tennessee to discuss “The Event Experience: It’s more than just putting artists on a stage, it’s about building and engaging a community.” The lunch discussion is open to the public and will be held in the Eastman Board room at the Kingsport Chamber of Commerce in Kingsport starting at 11:30 am on Thursday, September 20.

Cuellar is a graduate of the University of Tennessee, Knoxville. Jeff has been the Community Relations Director for Bonnaroo since 2002 and has actively tried to encourage a positive and open working environment for all of Manchester/Coffee County, Tennessee and Bonnaroo. Since his return to AC, Jeff’s role has morphed from solely new business to marketing director and now most recently Director of Connectivity where his focus is on setting up key relationships for festivals both within host communities as well as business partnerships.

“We are thrilled to bring Jeff here to speak to our community,” says AAF Northeast Tennessee President Sarah Clevinger. “The Gentlemen of the Road event featuring the famed Mumford & Sons band was one of the most successful events our region has hosted and Jeff and AC Entertainment played a large role in its success. I am looking forward to learning the secrets to his success and how he has helped grow such successful revenue making events. Our region’s marketing, tourism and business experts could all learn from his highly successful strategies. It is apart of the mission of the advertising federation to provide advertising education to our region and I know that this session will be invaluable to individuals and businesses alike.”

As the Director of Community Relations for Bonnaroo and Director of Marketing/Business Development for Great Stage Park, Jeff has been instrumental in the development of several programs such as the local organization volunteering, impact zones, charity works, etc. all to ensure the community feels that they are apart of the festival and not just hosts.  To learn more about Jeff Cuellar join AAF Northeast Tennessee for this exclusive lunch and learn event.

The AAF lunch and networking session featuring Jeff Cuellar will begin at 11:30 am. Lunch is free for AAF Northeast Tennessee members, and $25 for non-members. For more information and to RSVP visit

AAF Northeast Tennessee is a chapter of the American Advertising Federation.