Entries by Christian Schmid

Event Wrap Up: GDPR with Rachel Cain

Rachel Cain explained how the GDPR (General Data Protection Regulation) effects advertisers in the US who want to market to citizens of the EU. She walked us through how her team at Eastman prepared for GDPR, how they created systems to comply with the new regulations, and the challenges they overcame. GDPR makes the case […]

What is AAF? A look at the national organization

Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising. Whether you’re new to the fast-paced world of advertising or a seasoned professional, the AAF is for you. We’re here to help you advance your career, build your connections and celebrate this […]

What is AAF? A look at District 7

AAF District 7 of the American Advertising Federation (AAF) represents 20 affiliate advertising clubs and federations of the AAF across five states including: Alabama, Georgia, Louisiana, Mississippi and Tennessee. AAF District 7 is a nonprofit, volunteer-based organization that is committed to serving the communities in which it resides in. AAF District 7 focuses on various initiatives throughout […]

Event Wrap-Up: Web Accessibility with Andy Didyk

Thank you so much to Ntara and Andy Didyk for leading our April lunch. Andy’s session communicated what makes a website accessible, why that’s important, and how accessibility is becoming so commonplace, it will soon be the norm in website design. Organizations now have a corporate social responsibility to create and sustain an accessible digital […]

Event Wrap-Up: LinkedIn with Cindy Hagemann

We want to extend a big “Thank You!” to Cindy Hagemann for leading this event. Take a look at her tips for optimizing your LinkedIn profile. Tip: Turn off your notifications to your connections: Profile photo icon at top of profile page = Settings & Privacy = Privacy = Sharing Profile Edits (change to NO) […]

Tax Reform: Draft Letter Against Advertising Tax

Please use this draft letter for advocating no change to the tax treatment of advertising in the proposed tax reform bill. This letter uses text from letters signed by House and Senate members (sent to both the House Speaker and the Senate Majority and Minority leaders) and copy to make it more appropriate from a […]

AAF Alert – Tax Reform Update

Clark Rector, Jr., Executive Vice President of Government Affairs AAF Alert – Tax Reform Update House Republicans have released their comprehensive tax reform plan, the Tax Cuts and Jobs Act. The bill as introduced did not include any limitations on the deduction for advertising expenses. While this is very good news for consumers and the advertising industry, the threat is […]