photo of 10 Ways Millennials & Gen Z are Changing the Game

10 Ways Millennials & Gen Z are Changing the Game

Thursday, July 16th
11:30 am – 1:00 pm
Eastman’s Toy F Reid Center, Rm. 219 (map)
+ Barberitos Taco Bar!

This event is free to AAF Northeast Tennessee members,
$25 for Non-Members and $15 for Students.

To register for this event, email Hali McCurdy.


Cultural paradigms are shifting, traditional marketing models aren’t working, and new rules for building great brands are being written. These changes are rooted in the lifestyles, behaviors and needs of the nation’s youngest consumers and families.

Tyree’s talk will challenge you to consider topics like:

  • What will happen when your target no longer consumes traditional media
  • How wearables will impact your business
  • What the evolution of visual communications means for advertising
  • How companies can meet the needs of a growing me-centric, entrepreneurial culture

This must-see presentation blends case studies, trend data and professional expertise to reveal the secrets of winning in business today and in the coming years.


photo of Wynne Tyree

About Wynne Tyree

Wynne Tyree is the founder and president of Smarty Pants®, a youth-centric market research and strategic consulting firm. She is a leading authority on the lifestyles and consumer behaviors of kids, teens and families around the globe, and a gifted brand builder and business woman.

Tyree began her marketing career on New York’s highly-competitive Madison Avenue, where she helped bring strategic planning to Young & Rubicam and Grey Global Group. In 2004, she created Smarty Pants® and has grown the company from a laptop and a phone line to a $20MM consultancy that conducts online and in-person research for corporate giants like LEGO, Target, Nickelodeon, Netflix, Hasbro, Kellogg’s, Microsoft, Dick’s Sporting Goods, McDonald’s and Disney.

Tyree regularly speaks at events and conferences and is a guest lecturer at Boston College, Syracuse University and ETSU. She is a contributor to Advertising Age, Kidscreen, Brandweek, Forbes and the Los Angeles Times, and her research has been profiled on ABC’s World News Tonight and in several books.

A native of Kingsport, Tyree is a magna cum laude graduate of Syracuse University with a master’s degree from Temple University. She now resides in Johnson City with her husband and three children.